Israeli AI Startup Bria Lays Off One-Third of Staff

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Israeli AI startup Bria has laid off 20 out of 60 employees, about a third of its staff, to focus on a new platform for marketers. Most affected research employees were based outside Israel, and the global model development team was reduced. The company, founded in 2020, has raised $65 million and focuses on generative AI for enterprise marketing, competing with major tech firms.

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Israeli AI startup Bria laid off 20 of its 60 employees to refocus on a new marketing platform.
Most laid-off research staff worked outside Israel; the global model development team was reduced.
Bria, founded in 2020, has raised $65 million and targets enterprise marketing with generative AI.
The company competes with Adobe, Canva, Google, and OpenAI in the AI content creation market.
CEO Yair Adato leads Bria, which aims to integrate visual AI agents into its core product.

Israeli artificial intelligence startup Bria, which develops a platform for creating marketing images and videos using AI, has laid off 20 of its 60 employees, amounting to one-third of its workforce. The company stated that the layoffs are intended to sharpen its focus on a new platform designed for marketing professionals.

According to Bria, most of the research employees who were let go worked outside of Israel, and the global model development team has been reduced to a local team. The company also noted that its research director, Ron Mokadi, has left, though the CTO, Misha Feinstein, remains to lead development and research. Bria assured that its model will continue to evolve, concentrating on the needs of marketers and integrating into its new core product: visual AI agents that perform design tasks for users.

Founded in 2020 and co-led by CEO Yair Adato, Bria has raised $65 million to date, including a $40 million round in early 2025. Investors include Red Dot Capital, Entree Capital, Intel Capital, and Publicis, as well as Getty Images, with whom Bria announced a partnership in 2022. The company operates in the Generative AI space, creating new content like images and videos based on user prompts, with a focus on enterprise clients in advertising, gaming, media, and retail, emphasizing regulation, ethics, and copyright. Bria competes with companies like Adobe and Canva, as well as giants like Google and OpenAI in the AI content creation market. The company stated it has "financial runway that allows it to continue its operations."

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