Israeli Tech Firms Hire AI VPs Earning Up to 90,000 Shekels Monthly to Drive AI Integration

Israeli high-tech companies are increasingly appointing dedicated AI executives, such as Vice Presidents of AI, to lead comprehensive AI transformations across product development, operations, customer service, and recruitment. These roles command monthly salaries reaching up to 90,000 shekels, reflecting the strategic importance of integrating AI into business value despite the rarity of extensive hands-on experience with autonomous AI agents.

Ziv Feld, Chief AI and Customer Officer at AppsFlyer, exemplifies this trend. Since joining in 2013, he has expanded the Customer Success team globally and now leads the company’s AI transformation, aiming to become an AI-native organization. His responsibilities include overseeing end-to-end operational processes, implementing AI-driven internal platforms, and training AI ambassadors across departments. AppsFlyer has adopted Claude Enterprise as a core tool, enabling automated client insights and workflow efficiencies that improve decision-making and customer response times.

Experts highlight that the AI VP role requires bridging strategy, product, data, and development to convert AI capabilities into measurable business advantages. Recruitment specialists note that salaries vary by company size, with enterprise firms offering 75,000 to 90,000 shekels monthly, scale-ups 58,000 to 72,000, and startups 46,000 to 65,000 shekels, often supplemented by equity and bonuses. Candidates typically come from senior roles in development, product, or data science rather than pure AI research.

Shlomit Levian, VP AI at Navina, stresses the dual focus on AI in products and internal company use, particularly in healthcare, where AI supports clinical decision-making without replacing physicians. Navina also fosters AI champions and transformation leads to embed AI adoption effectively. Similarly, Cycode’s VP AI & ML, Roni Gurevich, describes AI’s role in automating cybersecurity tasks while maintaining human oversight to ensure accuracy and safety.

While AI adoption accelerates, challenges remain in tailoring AI tools to diverse organizational roles and managing risks such as data leaks, misinformation, and uncontrolled costs. Industry leaders emphasize the need for structured AI integration strategies to maximize value and mitigate potential pitfalls as Israeli tech firms race to embed AI deeply into their operations and products.