Experts Warn Vitamin IV Drips Popular Among Celebrities Lack Scientific Backing

Vitamin IV drips, a wellness trend popularized on TikTok and social media, have gained traction among celebrities and influencers, including Kendall Jenner. These treatments, often delivered directly to clients' homes, promise benefits such as improved skin appearance, anti-aging effects, and increased energy. However, Professor Eitan Friedman, head of the Genetic Institute at Assuta Medical Center, strongly refutes these claims in an interview on the program "HaOlam HaBoker." He emphasized that while IV drips are medically necessary in specific cases like dehydration or swallowing difficulties, they have no scientific basis for cosmetic or lifestyle use. Professor Friedman criticized the growing use of vitamin and supplement IV drips for anti-aging or skin care, stating, "There is no evidence that it improves quality of life." He further explained the marketing mechanism behind the widespread promotion of these treatments on social media, highlighting the significant gap between online promises and medical reality: "You give hope and sell a trend."