Adama Appoints Orly Pascal as New Chief Human Resources Officer

Adama, a global leader in crop protection solutions, has appointed Orly Pascal as its new Chief Human Resources Officer. Pascal brings over 20 years of senior HR management experience from leading organizations. Most recently, she served as Chief Human Resources Officer and Deputy CEO at Phoenix, one of Israel's largest insurance and financial services groups. Prior to that, she was the Chief Human Resources Officer at Cellcom, where she oversaw all HR activities and was part of the senior management team. She also held senior HR roles at Teva Pharmaceuticals.

Throughout her career, Pascal has led extensive organizational change processes, leadership development, and employee advancement initiatives both in Israel and internationally. She holds an MBA in Business Administration and Organizational Management from the College of Management and a bachelor's degree in Political Science from the Hebrew University of Jerusalem.

In her new role at Adama, Pascal aims to further develop the company’s organizational culture, nurture the next generation of leaders, and build capabilities that support Adama’s long-term success. She emphasized her enthusiasm for joining a global company with significant presence and growth potential, stating, "Together, we will continue to build a work environment that enables people to grow, realize their potential, and contribute to achieving the company’s strategic goals."

Adama provides practical crop protection solutions worldwide, helping farmers combat weeds, pests, and diseases. The company operates directly in 20 leading markets and serves customers in dozens of countries. Its diverse portfolio of active ingredients, advanced formulation technologies, and proprietary platforms uniquely position Adama to develop innovative, sustainable products addressing current agricultural challenges. Gaal Hili, Adama’s President and CEO, highlighted that Pascal’s appointment strengthens the company’s operational model.