New App My-Rep Helps Users Manage and Clean Up Social Media History Privately
Translated & summarized from Maariv by baba
My-Rep, a new app launched in August 2026, helps users privately review and manage their social media history by identifying and allowing removal of potentially harmful content. It operates without requiring account access, ensuring user privacy by processing data locally on the user's device.
The story in 6 lines · by baba
- My-Rep app launched in August 2026 to manage social media history and remove problematic content.
- The app uses AI to analyze user-uploaded activity files locally on their computers.
- It flags posts that may harm reputation or be viewed negatively by employers or authorities.
- Users do not need to create accounts or share social media credentials, ensuring privacy.
- Only anonymized text is sent for analysis, maintaining complete anonymity.
- The app helps Israelis address concerns about old posts amid Israel's declining global image.
A new application called My-Rep, launched in August 2026, enables users to manage and review their social media history to identify and remove potentially problematic posts, comments, and shares. This tool addresses a growing concern among Israelis about old online content that may be perceived negatively today, affecting professional, educational, or public opportunities amid Israel's declining international image.
Users download their social media activity history themselves and upload it to My-Rep, which uses AI to analyze years of posts locally on the user's computer. The system flags content that could be seen as offensive, violent, inciting, extreme, or damaging to reputation, providing explanations and direct links to the original posts. Users can then decide whether to keep, edit, or delete the flagged content.
A key feature of My-Rep is its strong privacy protection: it does not require account creation, login, or sharing of social media credentials. All processing is done locally, and only anonymized text needed for scanning is sent for analysis, ensuring complete anonymity and privacy throughout the process. This approach helps users proactively manage their digital footprint before it can be used against them in situations like job applications, public appointments, or travel to foreign countries.