Israeli Initiative Launches 'PTSD Friendly' Certification to Support Trauma Survivors in Public Spaces

The "PTSD Friendly" social certification initiative was established to make public spaces, restaurants, and entertainment venues in Israel more accessible and supportive for individuals coping with trauma and post-traumatic stress disorder (PTSD). This project responds to high trauma prevalence in the population, particularly following the recent "Iron Swords" military operation, and is a collaboration between professional organizations and community groups.

Co-founder Tam Kish explained that the initiative originated from two major organizations: "Matav - The Center for Psychotrauma," which has provided clinical psychological care for PTSD patients for 30 years, and "TechGym," led by Michal Hershkovitz. Everyday public environments often present challenges such as crowding, loud sudden noises, and unpredictability, which can trigger emotional and sensory overload for trauma survivors. Kish emphasized the importance of creating predictable and safe environments to help these individuals feel comfortable and protected.

To address these challenges, the initiative offers a technological solution and practical tools designed for restaurant and business staff. Training is delivered through an easy, interactive AI-based online course accessible via a link, allowing quick and simple employee onboarding. The training focuses on small daily actions that significantly reduce stress and frustration for customers, such as avoiding noisy cutlery placement and refraining from sudden physical contact like touching a patron's back or shoulder.

The project has gained strong support from leading culinary groups and high-profile restaurants, including the "Segev" restaurant chain, chef Eyal Shani, and Asaf Granit's "Machneyuda," all of whom helped develop the certification. There are plans to expand the accessibility model to large public institutions and other sectors across Israel.

Kish also called on the general public to exercise patience and understanding, highlighting that many Israelis have endured significant hardships. Customers seeking venues that have adopted the "PTSD Friendly" certification can look for the sticker displayed at business entrances or find them via the "Easy.co.il" app.