Xiaomi Opens New Store in Rishon Lezion with Discounts Up to 55% and Products for 10 Shekels

Hamilton Group, the official importer of Xiaomi in Israel, has launched a new Xiaomi store in the Gold Mall in Rishon Lezion with an investment of approximately 1.2 million shekels. To mark the opening, the store is offering significant discounts of up to 55% on a wide range of electronics, including smartphones, TVs, robotic vacuum cleaners, electric scooters, air purifiers, smart locks, and coffee machines.

The grand opening event is scheduled for Wednesday from 16:00 to 22:00. As part of the promotion, select products such as wireless earphones, fitness bands, portable chargers, and portable speakers will be sold for just 10 shekels each, subject to stock availability and promotional terms. These prices are considerably lower than typical market rates.

Xiaomi is competing strongly against Samsung and Apple in the mobile sector by offering lower-cost devices while focusing on quality, making it a popular choice among parents buying for their children. This store opening aligns with a broader retail trend where chains and importers attract customers through launch events and aggressive discount campaigns. Consumers are advised to verify promotion conditions, stock levels, and compare prices with other retailers before purchasing.