Clalit Expands Sugar Reduction Health Campaign in Ultra-Orthodox Community

Clalit, Israel's leading health organization, is intensifying its second season of the "Life Is Sweeter with Less Sugar" campaign targeting the ultra-Orthodox community. The campaign features extensive educational activities across ultra-Orthodox media and public spaces, including billboards, radio broadcasts, and interactive family events. It also offers professional content from Clalit experts, healthy recipe booklets, and collaborations with local influencers.

Key initiatives include a mobile unit operated jointly with Radio Kol Barama visiting ultra-Orthodox centers with children's activities, integration of campaign messages in performances by the Trei Asar troupe, and the launch of a digital interactive platform with games and health challenges for families. For the first time, ultra-Orthodox influencers participate by sharing authentic videos demonstrating practical ways to reduce sugar intake daily. The campaign's audio line has been expanded to over 120 minutes of expert content accessible via community information groups, in partnership with Yemei HaMashiach.

The campaign is backed by dozens of Clalit specialists in medicine, nutrition, and health promotion, including Prof. Ran Blitzer, Dr. Sigal Mazor, and Dr. Adi Bezalel, a clinical dietitian and diabetes program manager in Jerusalem. Hanna Koritz, Clalit's ultra-Orthodox sector manager, emphasized the comprehensive and innovative approach to reach diverse audiences, especially through engaging interactive games for children. Rabbi Avraham Konski, head of Clalit's ultra-Orthodox department, highlighted the campaign's role in addressing sugar consumption as a critical health challenge and Clalit's commitment to promoting health in every community and household.