Clalit Expands Sugar Reduction Campaign Targeting Ultra-Orthodox Community

Clalit, Israel's leading health organization, is intensifying its "Life Is Sweeter With Less Sugar" campaign, now in its second season, aimed at reducing sugar consumption and promoting healthier lifestyles within the ultra-Orthodox community. Building on strong initial engagement, the campaign includes extensive educational efforts such as advertising in ultra-Orthodox media, billboards, radio broadcasts, and on-the-ground activities. New initiatives feature a mobile unit operated jointly with Radio Kol Barama visiting ultra-Orthodox centers with children's activities, integration of campaign messages into performances by the Trei Asar troupe, distribution of low-sugar dessert recipe booklets, and the launch of an interactive digital platform with games and health challenges for families.

For the first time, ultra-Orthodox influencers participate by sharing authentic videos demonstrating practical ways to reduce sugar intake daily. The campaign's expanded hotline offers over 120 minutes of expert content from Clalit specialists, accessible through community information groups in collaboration with "Yemot HaMashiach." Dozens of Clalit experts from medicine, nutrition, and health promotion, including Prof. Ran Blitzer, Dr. Sigal Mazor, and Dr. Adi Bezalel, clinical dietitian and diabetes manager in Clalit Jerusalem district, support the campaign.

Hana Koritz, Clalit's Ultra-Orthodox Sector Manager, emphasized the comprehensive content and innovative outreach methods designed to engage all target audiences, including interactive games for children that convey health messages in an engaging way. Rabbi Avraham Konski, head of Clalit's Ultra-Orthodox Department, highlighted the campaign's role in addressing one of the generation's key health challenges by providing reliable, tailored information to the community, aiming to improve family health through small lifestyle changes. The campaign reflects Clalit's commitment to advancing health promotion in every community and household.