Supermarkets Disrupt Clothing and Footwear Prices with Brand Deals

This year, Israeli supermarkets expanded their product range beyond traditional groceries like milk, chicken, and vegetables to include electronics such as smartphones, marking a shift in consumer shopping habits. Now, these retail chains are also offering branded clothing and footwear at significantly reduced prices. Brands like Calvin Klein and Tommy Hilfiger are available on supermarket shelves at discount rates, challenging the conventional apparel market. The article explores which importers are behind this trend and how it is shaking up the fashion retail sector in Israel.