Hapoel Tel Aviv Extends Sponsorship and Travel Deal with Arkia Airlines for 2026/27 Season
Hapoel Tel Aviv and Arkia Airlines announced the renewal of their partnership for a third consecutive year ahead of the 2026/27 season. Under the new comprehensive agreement, Arkia will continue as the official airline for the club, transporting players and staff to EuroLeague and Israeli Winner League games aboard a dedicated red plane. The sponsorship deal also includes prominent branding, with Arkia's logo featured on players' jerseys during Israeli league matches and on LED screens at all home games in Israel and the EuroLeague.
Arkia CEO Oz Berlovich expressed pride in continuing the collaboration, highlighting the strong partnership built on trust, professionalism, and shared values over the past two years. He thanked Hapoel Tel Aviv CEO Tzachi Reichenstein for the close cooperation and wished the team success in both domestic and European competitions.
Reichenstein reciprocated the sentiment, emphasizing the mutual commitment and the value of Arkia's support. He described the contract extension as a testament to their shared vision for growth and achievement, expressing confidence in continued successful cooperation to provide the best support for players, staff, and fans throughout the upcoming season.
The same event, reported separately by each outlet. Open a few to compare what different newsrooms emphasize — and what they leave out.
Not the same event — other stories that share this one’s people, places, or theme: background, reactions, and follow-ups.
