Get Plus

Sign in to baba News

One account across the web, iPhone and Android — your subscription follows it.

or use an email code

Search stories

Type at least two characters. Results come from every newsroom baba reads.

↑↓ to move · ↵ to open · esc to close

Sign in to baba News

Sign in to keep asking. News Plus removes the daily limit.

or use an email code

TheMarkerTech

AI Chatbots Transform Customer Service, Sparking Debate

Translated & summarized from TheMarker by baba

BusinessNeutral tone

Hebrew · 1 newsroom

The $12 billion AI customer service market is seeing widespread adoption of chatbots, though customers often prefer human agents. Managers believe AI enhances satisfaction, while customers suspect cost-saving motives. Experts predict AI will become an essential part of customer service and marketing operations, with companies needing to adopt it to remain competitive.

The story in 6 lines · by baba

  • The AI customer service market is worth nearly $12 billion globally.
  • Managers believe AI chatbots satisfy customers, but customers disagree.
  • Customers often prefer human representatives for accuracy and effectiveness.
  • Companies may be using AI chatbots primarily to reduce costs.
  • AI chatbots are becoming the first point of contact in customer service.
  • Experts predict AI will be a mandatory component of business operations.

The artificial intelligence market for customer service centers is valued at nearly $12 billion. While managers believe customers are satisfied with AI interactions, customers themselves often find human representatives to be more effective and accurate. Many customers suspect companies are implementing AI primarily to cut costs.

Recent customer service experiences, such as ordering a gas cylinder, contacting a health fund, scheduling passport renewal, or troubleshooting internet issues, increasingly involve AI chatbots as the first point of contact. The era of easily reaching a human representative via phone or message appears to be fading.

"We will see everyone entering this field because it will simply be a necessity," stated Ofir Cohen, VP of AI Solutions at Nice, regarding AI-powered customer service. "It will be part of your service organization, part of your marketing organization. If you are not there, you will not be there. Just like they used to say that if you are not on the search engine, you do not exist."

TheMarkerOther · Tel Aviv

Sign in to baba News

Sign in to follow newsrooms, topics and people.

or use an email code

TechTopic

Sign in to baba News

Sign in to follow newsrooms, topics and people.

or use an email code

Mentioned

Open the Wire