Israeli Teen Influencer Earns Fortune, Invests in Fans and Charity
Translated & summarized from Ice by baba
Twenty-year-old Israeli influencer Liahi Grossman has achieved significant financial success, earning substantial income she finds overwhelming. She recently invested 200,000 shekels of her own money in a fan event and donates 10% of her earnings to charity. Grossman also serves in the IDF as an operations sergeant and plans to pursue acting after her discharge in two months. Her success has been recognized in "Israel's Promising Young People" project.
The story in 5 lines · by baba
- Influencer Liahi Grossman, 20, invested 200,000 shekels of her own money in a fan event.
- Grossman donates 10% of her income to charity and financially supports her parents.
- She serves as an operations sergeant in the IDF while managing her influencer career.
- Grossman plans to pursue acting auditions after her military service ends in two months.
- She was recognized in the "Israel's Promising Young People" project for community building.
Liahi Grossman, a 20-year-old Israeli social media influencer known as "Liloosh," has achieved significant financial success, earning substantial income that she finds difficult to comprehend given her age. Despite her lucrative career, Grossman emphasizes that money and brands are not her primary focus, stating that the high earnings can be overwhelming. She recently invested 200,000 shekels of her own money to host a pop-up event at Ayalon Mall in Ramat Gan, designed as her personal room, which attracted over 5,000 attendees. Grossman described this event as a way to give back to her community and viewed the subsequent media attention as a worthwhile investment, reiterating her passion for influence over profit.
Grossman also directs a portion of her earnings towards philanthropy, donating 10% of her income to charity, with the guidance of a rabbi who helps identify those in need. She also financially supports her parents, acknowledging their early contributions to her career. She avoids extravagant personal purchases, preferring to invest in her work and community events, which she holds quarterly without commercial sponsorships.
She addressed criticism regarding a lingerie campaign for Fix, explaining her initial reluctance and eventual participation with a more modest outfit. Grossman also spoke about maintaining boundaries appropriate to her values, especially concerning her young audience. In her personal life, Grossman recently ended a two-and-a-half-year relationship with footballer Neil, citing differing life stages as the reason for the breakup.
Concurrently, Grossman serves in the Israel Defense Forces (IDF) as an operations sergeant, balancing her military duties with her influencing career. She manages her social media work and campaigns from home on days she is not at her base, describing her schedule as meticulously organized. While acknowledging that her military service has somewhat delayed her career, she remains committed to it and noted that her sharing of her role has doubled recruitment for that position. Upon her expected discharge in two months, she plans to pursue acting auditions.
Grossman's success has been recognized beyond social media, including her inclusion in the "Israel's Promising Young People: ice's Parade" project in September. The project highlighted her ability to build a cohesive community of young women through personal sharing and daily interaction, her transition from digital to real-world events like "Liloosh's Room," and her commercial collaborations, such as a jewelry collection with AH Jewels. She was described as a community leader who has transformed her personal life into a narrative that resonates with her followers.