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IceEconomy

Rural Tourism in Israel Offers Untapped Growth Potential

Translated & summarized from Ice by baba

BusinessCharged tone

Hebrew · 1 newsroom

Rural tourism in Israel presents a significant opportunity for national economic growth, according to Shi Hajaj, Chairman of the Regional Councils' Federation. Key attractions in rural areas already draw over a million visitors annually, demonstrating their potential as economic engines for communities, especially in the south and north. Hajaj calls for greater government commitment and strategic partnership with regional councils to invest in infrastructure, support businesses, and prioritize recovery in conflict-affected areas, urging tourism to expand beyond major cities.

The story in 6 lines · by baba

  • Rural tourism in Israel is a strategic growth engine with vast untapped potential, says Shi Hajaj.
  • Key rural sites like Masada and Caesarea already attract over a million visitors annually.
  • Rural tourism provides livelihoods and strengthens communities, especially in the south and north.
  • The Regional Councils' Federation seeks strategic partnership with the Ministry of Tourism.
  • Investment is needed in rural infrastructure and support for businesses, prioritizing affected regions.
  • Israeli tourism must expand beyond major cities to foster growth across all regions.

Rural tourism in Israel holds immense potential to become a national engine for growth, according to Shi Hajaj, Chairman of the Regional Councils' Federation. Israel possesses a unique wealth of history, culture, nature, and agriculture, with many key attractions like Masada, Caesarea, and the Jordan River already drawing over a million visitors annually.

Hajaj emphasizes that rural tourism is more than just a leisure activity; it's a vital economic driver for communities, particularly in the southern and northern regions gradually returning to normalcy. It provides livelihoods, fosters small businesses and local entrepreneurship, and strengthens demographics and commuting patterns, especially in peripheral areas.

The Regional Councils' Federation is actively promoting rural tourism as a strategic growth sector through collaboration between regional councils, entrepreneurs, businesses, and tourism managers. They aim to transform regional potential into a robust tourism and economic infrastructure, contributing to community resilience and demographic growth.

While welcoming the Ministry of Tourism's increased investment in rural areas, Hajaj calls for a significant leap forward. He urges the ministry to view regional councils as strategic partners, implement long-term policies, provide stable budgets, and adapt support mechanisms to the specific needs of rural areas. This includes investing in public tourism infrastructure, removing barriers to rural accommodation initiatives, supporting small businesses, and developing regional tourism products.

Hajaj stresses the need to prioritize peripheral areas, especially the north and south, which have been impacted by the recent conflict. He believes tourism can be a crucial tool for economic and community recovery. "We have the landscapes, the history, the heritage, the people, and the stories. Now, government commitment is needed to realize this potential," he stated, advocating for Israeli tourism to expand beyond major cities into these broader spaces to foster growth across all regions.

IceOther · Tel Aviv

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