Israeli Reality TV Finale Hits Historic Low Ratings
Translated & summarized from Ynet by baba
The finale of Kan's reality show "Double on the Money" recorded a historic low of 2% viewership in Israel. The program, which cost hundreds of thousands of shekels per episode funded by public money, failed to attract a significant audience. The broadcaster is now expected to learn from this costly failure.
The story in 5 lines · by baba
- Kan's reality show finale "Double on the Money" hit a record low 2% viewership.
- The show's failure is significant due to its high production costs funded by public money.
- The first episode garnered over 250,000 digital views, but later episodes saw a sharp decline.
- Kan has had successful projects but this reality show failed to capture an audience.
- The broadcaster is urged to learn from this costly failure.
The finale of "Double on the Money," the first reality show from the Israeli Public Broadcasting Corporation (Kan), achieved a record low of just 2% viewership on Wednesday. This marks the lowest rating ever for a reality show finale in Israel, falling below even heavily criticized programs like "HaKfar" and "The Four."
The show's failure is particularly significant given its high production cost, reportedly hundreds of thousands of shekels per episode, funded by public money. The article questions whether Kan conducted adequate research, including surveys, to gauge public interest in reality programming on its channel and whether this was an attempt to directly compete with commercial broadcasters.
While the first episode garnered over 250,000 digital views, subsequent episodes saw a dramatic decline. The piece notes that Kan has had successful projects like "Kupa Rashit" and "Erev Im Shi Stern," which performed well on both television and digital platforms. However, "Double on the Money" failed to capture an audience, especially considering the real-time engagement typically crucial for reality shows.
The broadcaster is urged to learn from this costly failure, which resulted in millions of public funds being spent on a program that failed to attract viewers.
