Discount Bank Executive Assaf Eldar to Lead Direct Insurance
Translated & summarized from Calcalist by baba
Assaf Eldar, a senior executive at Discount Bank, is leaving to become the CEO of Direct Insurance. Eldar, who has been with Discount Bank for 17 years, led its banking division and was instrumental in various initiatives, including digital transformation and campus development. The CEO of Discount Group thanked Eldar for his contributions and wished him success in his new role.
The story in 5 lines · by baba
- Assaf Eldar is leaving Discount Bank to become CEO of Direct Insurance.
- Eldar served as Senior Vice President and Head of the Banking Division at Discount Bank.
- He had been with Discount Bank for 17 years, joining in 2010.
- Eldar was responsible for digital, marketing, and AI implementation in his last role.
- Discount Group CEO Avi Levi thanked Eldar for his contributions.
Assaf Eldar, Senior Vice President and Head of the Banking Division at Discount Bank, announced his departure from the bank on Thursday. Eldar will be appointed CEO of Direct Insurance.
Eldar joined Discount Bank in 2010 and held various positions before becoming a Senior Vice President and management board member in 2019. In his most recent role, he led the banking division, overseeing areas such as digital operations, marketing, and AI implementation. Previously, he headed the operations and assets division and served as CEO of Discount Leasing. He also spearheaded the establishment of the Discount campus in Rishon LeZion.
Reflecting on his move, Eldar stated, "After 17 amazing years at Discount, I am happy and excited to embark on a new journey as CEO of Direct Insurance." He highlighted his leadership in establishing the Discount campus, the operations division, and managing the banking division during his tenure. Eldar expressed gratitude for the trust and support he received from his managers and the bank's board.
Avi Levi, CEO of Discount Group, congratulated Eldar on his new appointment and thanked him for his significant contributions to Discount Bank over the years. Levi praised Eldar's successful performance in various roles and his talented and unique leadership of the banking division.
Mentioned
