Maccabi Tel Aviv Basketball Club Secures New Commercial Partnership in Cyprus
Translated & summarized from Ice by baba
Maccabi Tel Aviv's basketball team has signed a new commercial sponsorship deal with MYMALL Limassol in Cyprus, where the team will host its home EuroLeague games. The partnership, effective for the 2026/27 season, will offer fans special benefits and discounts at the mall. This comes as the team prepares for a EuroLeague derby against Hapoel Tel Aviv in Cyprus on November 12th, having received approval to play there instead of Belgrade.
The story in 5 lines · by baba
- Maccabi Tel Aviv basketball team partners with MYMALL Limassol for sponsorship.
- The deal offers special benefits and discounts to fans attending games in Cyprus.
- The sponsorship is for the 2026/27 season, covering home games in Limassol.
- Maccabi Tel Aviv will play Hapoel Tel Aviv in the EuroLeague in Cyprus on November 12th.
- The team received EuroLeague approval to host games in Cyprus instead of Belgrade.
Maccabi Tel Aviv's basketball team is preparing for its second derby against Hapoel Tel Aviv this week, this time in the EuroLeague, to be held in Cyprus. Ahead of the game, a new commercial collaboration has been revealed, set to offer special benefits to the team's fans. The MYMALL Limassol shopping center will sponsor the team during its home games in Limassol for the 2026/27 season. This mall is jointly controlled by Ari Real Estate, led by businessman Tsachi Abu, and Dorsal, controlled by businessman Gabi Boganim. The partnership will feature brand presence at the arena and prize-winning activities during game breaks. Additionally, fans purchasing tickets for Maccabi Tel Aviv's Limassol games will receive exclusive discounts and benefits at select mall stores, aiming to enhance the fan experience beyond the basketball game itself. This agreement follows Maccabi Tel Aviv's approval from the EuroLeague to host its games in Cyprus instead of Belgrade. The first game is scheduled for November 12th at 21:05 at the Spyros Kiprianou Arena, with Hapoel Tel Aviv as the opponent. MYMALL Limassol, operating since 2009, spans approximately 30,000 square meters with over 120 stores, including Cyprus's largest Zara flagship store. Doron Jamchi, VP of Marketing and Community Relations at Maccabi Tel Aviv, stated that the move to Cyprus allows fans to attend games and that the partnership with MYMALL Limassol will enable fans to combine games with shopping and local experiences. Tsachi Abu, CEO of Ari Real Estate, added that the move to Limassol brings the team closer to its Israeli fanbase and that his company is pleased to connect the mall with one of Israel's most recognized sports clubs, aiming to provide an enhanced experience for visiting fans.
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