Yango Deli Offers Free Delivery in November to Compete with Rivals
Translated & summarized from Maariv by baba
Yango Deli is offering free grocery delivery throughout November on weekdays for orders above 199 or 249 shekels, depending on location. This promotion aims to undercut competitors like Wolt, where combined delivery and operational fees can reach up to 30 shekels. The move comes shortly after Yango Deli announced a partnership with City Market, expected to boost its business by 50 million shekels.
The story in 4 lines · by baba
- Yango Deli offers free grocery delivery in November with minimum purchase requirements.
- Competitor Wolt's delivery fees can total up to 30 shekels per order.
- Yango Deli partnered with City Market to expand its delivery and pickup services.
- The City Market partnership is projected to add 50 million shekels to Yango Deli's business.
Yango Deli is running a "November Sale" promotion offering free grocery delivery on Sundays through Thursdays throughout the month. Customers within proximity to a distribution center need to spend at least 199 shekels for free delivery, while those further away must spend at least 249 shekels. Orders below these thresholds will incur a delivery fee of 10-18 shekels, depending on distance, with no additional management fees.
This initiative aims to challenge competitors like Wolt, where delivery costs, including operational fees, can exceed 20 shekels per order and potentially reach up to 30 shekels. Wolt's platform facilitates deliveries from various chains, including its own Wolt Market and retailers such as AM:PM and Tiv Ta'am, with delivery fees ranging from 10-24 shekels plus operational charges of 1-5.90 shekels.
The promotion follows Yango Deli's recent announcement of a partnership with the City Market chain. This collaboration will involve Yango Deli operating pickup points and delivery services from City Market branches, expanding its reach to new areas in the north and south of Israel. The company estimates this partnership will add approximately 50 million shekels to its operational volume.
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