Serial Entrepreneurs Launch Dreeze, Raising $33 Million for Cloud Recovery Solution

Serial entrepreneurs Ziv and Oded Kedem, known for founding and selling Kashya to EMC and Zerto to HPE, have launched a new venture called Dreeze. They are joined by Avi Reichel, former CIO at Zerto and VP of Information Systems at Amdocs. Dreeze focuses on backup and recovery solutions for the cloud era.

The company announced on Tuesday the completion of a $33 million seed funding round, co-led by American venture capital firms Norwest and Bessemer Venture Partners, with participation from Claltech. Dreeze currently employs 70 people across its development centers in Israel and the US. The newly raised capital will be used to hire more talent, accelerate platform development, expand marketing and sales operations, and deepen engagement with major global clients.

The impetus for Dreeze arose from the significant challenges organizations face with traditional backup limitations in cloud environments. Modern cloud-native applications rely on numerous components beyond just data, including network configurations, identities, access permissions, and encryption keys. In the event of a cyberattack or system failure, existing backup tools can restore data, but the application itself may remain inoperable, requiring IT teams to manually reassemble its environment and interdependencies, a process that can take days or weeks.

"Organizations have invested years in improving their database backups, but restoring data alone doesn't mean the business is back online," stated Ziv Kedem, Co-founder and CEO of Dreeze. "In an era of increasing cyberattacks and new risks from AI, organizations must assume critical applications will fail. We founded Dreeze to take recovery a step further, aiming to make full application revival the new industry standard, providing a proven, pre-tested way to bring applications back to full operation."

Dreeze's platform continuously maps an organization's cloud environment, creating an automated recovery plan that updates dynamically. It backs up all necessary components for an application's operation, from data to configurations and encryption keys, storing them in an immutable vault. Upon failure, it reconstructs the entire application automatically, eliminating manual intervention. The platform also allows for pre-emptive full recovery drills without disrupting ongoing operations, providing demonstrable proof of readiness to management, auditors, and regulators.

Dror Nahumi, General Partner at Norwest, commented, "Ziv, Oded, and Avi have been building trusted recovery technologies for organizations for decades. They understand the market's direction. As cloud environments become more complex and downtime costs rise, organizations need better ways to prepare for critical system failures. It's hard to find a team that understands recovery challenges as deeply as this one."