Eurovision Star Noam Ben Sells Hit Song 'Michel' for Hundreds of Thousands
Translated & summarized from Ice by baba
Noam Ben, Israel's Eurovision 2026 representative, has sold the usage rights for his song "Michel" to Bezeq for a new advertising campaign. The deal is estimated to be worth hundreds of thousands of shekels and will be shared among the song's creators. The campaign will feature Assi Cohen and revive his iconic character Dedi Cohen. This follows a previous deal where "Michel" was licensed to the Renovar brand.
The story in 5 lines · by baba
- Noam Ben sold usage rights for his song "Michel" to Bezeq for hundreds of thousands of shekels.
- The "Michel" song rights were sold for a new advertising campaign led by Assi Cohen.
- The deal's proceeds will be shared among "Michel's" creators, including Noam Ben.
- Assi Cohen's iconic character Dedi Cohen will perform "Michel" in the campaign.
- Ben previously earned about 1 million shekels from a Renovar campaign featuring "Michel."
Noam Ben, who will represent Israel at Eurovision 2026, has entered into a significant business deal involving his hit song "Michel." According to a report by mako, the usage rights for "Michel" have been sold for a new Bezeq advertising campaign, fronted by Assi Cohen.
Estimates place the deal's value in the hundreds of thousands of shekels. This sum is expected to be divided among the song's creators: Noam Ben, Tzlal Klifi, Nadav (Nבי) Aharoni, and Yuval Raphael.
The campaign is also set to revive Dedi Cohen, an iconic character portrayed by Assi Cohen, who will perform "Michel" as part of the advertisement. This is not the first commercial success for "Michel" this year; earlier, its usage rights were sold to the fashion brand Renovar, for which Ben also appeared in a campaign that reportedly earned him approximately one million shekels.