Leumit Launches Upgraded Fitness App with AI Coach and Rewards
Translated & summarized from Arutz Sheva by baba
Leumit Health Services has released an upgraded fitness application called +FIT, featuring an AI personal trainer and a rewards system. The app encourages users to meet fitness goals by earning digital coins redeemable for discounts on classes and sports gear. It also includes social features for friendly competition and personalized workout plans tailored by artificial intelligence.
The story in 5 lines · by baba
- Leumit's new +FIT app offers an AI personal trainer and rewards for healthy activities.
- Users earn digital coins for steps, workouts, and referrals, redeemable for discounts.
- The app allows users to compete with friends and join groups for motivation.
- Members aged 14+ can access the app, with bonuses for health check-ups for those 18+.
- Rewards include discounted fitness classes and sports-related merchandise.
Leumit Health Services has launched a revamped version of its fitness app, +FIT, designed to encourage members to adopt healthier lifestyles. The updated application, available to Leumit Gold members aged 14 and above, features a more colorful and user-friendly interface, along with new functionalities.
According to Sisi Haim Keisar, District Health Promotion Manager at Leumit, the app aims to provide motivation for those who struggle to maintain a fitness routine. "We did a facelift to our fitness app," she stated, highlighting the addition of an AI-based personal trainer, workout booking, activity tracking, and a rewards system.
A key feature of the app is its social and competitive aspect, allowing users to compete with friends, form groups, and track progress. "One of the things that most encourages doing sports is friends, and the app allows that," Keisar explained. Users earn digital "health coins" for meeting daily step goals, completing workouts, and referring new members. Significant bonuses are awarded for specific health check-ups and actions for members aged 18 and over, worth 5,000 health coins.
The accumulated coins can be redeemed in the +FIT benefits store for various rewards. These include discounted access to Pilates, yoga, and gym classes across Israel (up to four sessions per month for NIS 25 each), as well as smoothies, headphones, fitness accessories, and gift vouchers for sports brands.
The app also incorporates an AI-powered personal trainer that creates customized workout plans, analyzes user data, and offers advice on nutrition, hydration, and sleep. Keisar emphasized Leumit's commitment to promoting physical and mental well-being, stating, "Therefore, Leumit decided to invest in the app for the benefit of our members, to encourage sports and encourage a healthy lifestyle."