Tiv Ta'am Launches "OH MY NOV!" Campaign Offering NIS 50 Gift
Translated & summarized from Ice by baba
Tiv Ta'am, an Israeli supermarket chain, has launched a new "OH MY NOV!" campaign offering new online customers a NIS 50 gift for their first order. The campaign, with an estimated budget of NIS 600,000, aims to boost online sales during November. The company also highlighted its TivClub loyalty program, which offers 3% cashback. The stock has experienced recent volatility.
The story in 5 lines · by baba
- Tiv Ta'am is offering new online customers a NIS 50 gift as part of its "OH MY NOV!" November campaign.
- The "OH MY NOV!" campaign has an estimated investment of NIS 600,000 and will run across multiple media channels.
- Tiv Ta'am's loyalty program, TivClub, has 700,000 members and offers 3% cashback on purchases.
- The supermarket chain was founded in 1989 and was later acquired by businessman Shalom Haggi.
- Tiv Ta'am's stock has shown significant volatility in recent trading periods.
Tiv Ta'am, a non-kosher supermarket chain traded on the stock exchange, has launched a new November sales campaign titled "OH MY NOV!". The campaign, which emphasizes online promotions, offers new customers a NIS 50 gift for their first online order. The campaign's estimated investment is approximately NIS 600,000.
Avivit Levi Naim, Tiv Ta'am's Marketing and Sales Manager, stated that November has become a significant shopping month, and the company is leveraging it for a rewarding online shopping experience. She highlighted the "OH MY NOV!" concept, which bundles various deals and benefits, allowing customers to shop from home and receive the initial NIS 50 bonus. She also encouraged new customers to explore Tiv Ta'am's online platform for its convenience and quality.
The campaign, developed by the advertising agency Bauman Bar Raviv, will be broadcast on television, digital platforms, social media, and through specific channels targeting the Russian-speaking sector. This initiative follows the recent three-year anniversary of Tiv Ta'am's customer club, TivClub, which boasts around 700,000 members. Club members benefit from a 3% cashback on all purchases, redeemable on future transactions, enhancing the value proposition for loyal customers.
Tiv Ta'am was founded in 1989 by Kobi Treibitsch and Tzachi Lifka. The company experienced rapid growth in the 1990s, partly due to the influx of immigrants from the former Soviet Union seeking familiar food products and stores open on Saturdays. In late 2009, businessman Shalom Haggi acquired control of the company and implemented a recovery, streamlining, and business expansion plan.
In parallel with the marketing campaign, Tiv Ta'am's stock has seen fluctuations on the stock exchange. The share price dropped by 6.73% last month, rose by 4.89% in the last three months, and has fallen by 20.22% in the past six months.