Israeli FoodTech Firm Tastewise Lays Off Dozens of Employees
Translated & summarized from Calcalist by baba
Israeli food tech company Tastewise has laid off dozens of its approximately 100 employees worldwide. Founded in 2018, the company uses Generative AI to analyze consumer trends for the food and beverage industry. Tastewise raised $50 million in June 2025, bringing its total funding to $72 million. The company stated the layoffs were to align its team structure with market needs.
The story in 5 lines · by baba
- Israeli food tech company Tastewise laid off dozens of its roughly 100 global employees.
- The company uses Generative AI to analyze consumer trends for the food and beverage industry.
- Tastewise raised $50 million in a Series B round in June 2025.
- Total investment in the company has reached $72 million.
- The company cited aligning its team structure with market needs for the layoffs.
Israeli food technology company Tastewise has laid off dozens of its employees, constituting a significant portion of its workforce. The company, which employs around 100 people globally, including over 60 in Israel, also has staff in the United States, Spain, and other countries.
Tastewise was founded in 2018 by Alon Chen and Eyal Gaon. It developed a Generative AI platform for the food and beverage industry, designed to convert consumer data and trends into actionable marketing and commercial insights. The company's AI agents conduct deep research, identify relevant trends, and generate data-driven concepts and marketing materials, aiming to eliminate manual work and guesswork.
In June 2025, Tastewise successfully raised $50 million in a Series B funding round led by TELUS Global Ventures, with participation from Disruptive AI, Peakbridge Capital, Duo Partners, and PICO Venture Partners. This brought the total investment in the company to $72 million.
Chen previously explained that the company's mission was to bridge the gap between large food manufacturers and consumers, who were often disconnected. Tastewise's system tracks consumer eating and drinking habits through social media and recipe sites, enabling brands to understand consumer needs and develop relevant products more effectively.
A statement from Tastewise indicated that the company is "continuing to grow and serve most of the world's leading food and beverage companies." The company stated that the team structure was adjusted to meet the "new needs of our customers and the market" to support its ongoing growth.