N12 Editor Slams Channel 14 for "Stupid, Deceptive" Reporting on Web Traffic
Translated & summarized from Srugim by baba
N12 Editor Elik Margalit fiercely criticized Channel 14 for allegedly publishing misleading web traffic data. Margalit claims Channel 14 ignores mobile app usage, particularly N12's app, which he states leads in overall Israeli news consumption. He accused Channel 14 of presenting "false data" and deliberately distorting the news consumption landscape.
The story in 5 lines · by baba
- N12 Editor Elik Margalit accused Channel 14 of publishing "stupid, deceptive" and false data on web traffic.
- Margalit stated Channel 14's reports ignore mobile app usage, particularly the N12 app, which he claims leads in traffic.
- He argued that excluding app data provides an incomplete and misleading picture of news consumption in Israel.
- Margalit asserted that N12 leads in overall browsing data by a significant margin.
- He accused Channel 14 of deliberately distorting the news landscape with their reporting.
Elik Margalit, editor of Israeli news outlet N12, launched a sharp attack on Channel 14 on Monday, accusing it of publishing misleading data regarding internet browsing statistics and comparisons between Israeli media organizations. Margalit asserted that Channel 14's reports are based on incomplete data that ignores significant user engagement via mobile applications, particularly the N12 app.
"I usually try not to respond to them, but they are so stupid and deceptive that I've had enough," Margalit stated in a post on X. He criticized Channel 14's methodology, arguing that their comparisons only measure website traffic and fail to account for app usage, thereby presenting "false data" about web surfers. Margalit claimed that these selective statistics create a distorted picture of news consumption habits in Israel.
Margalit firmly stated that N12 leads in overall browsing data, including both website and app usage, by a significant margin. He called the exclusion of app data from comparisons a "joke" and suggested it was a deliberate attempt to present a partial view of the news landscape. He further contended that professionals in the digital advertising market are aware of the actual browsing data and direct their budgets accordingly, implying that Channel 14's public reports are intentionally deceptive.
"By the way, every advertising agency knows the truth exactly and where it is worthwhile to divert budgets, in short, they lie as they breathe," Margalit concluded.