Golden Mall in Rishon LeZion Launches New Floor After NIS 100 Million Investment
Translated & summarized from Ice by baba
The Golden Mall in Rishon LeZion has opened a new 12,000 square meter floor after an investment of NIS 100 million, aiming to become Israel's largest mall. The launch featured a marketing campaign and celebrity appearances. The new floor adds brands like Victoria's Secret and Adidas to the mall's extensive offerings, which include major international and Israeli fashion chains, electronics, and dining options.
The story in 5 lines · by baba
- Golden Mall in Rishon LeZion opened a new floor after a NIS 100 million investment.
- The expansion aims to make the mall the largest commercial center in Israel.
- The new floor adds 12,000 square meters and brands like Victoria's Secret and Adidas.
- The launch event included a marketing campaign and appearances by social media influencers.
- The mall, founded in 1993, has undergone significant expansions over the years.
The Golden Mall in Rishon LeZion has unveiled a new commercial floor, representing a significant expansion following an investment of approximately NIS 100 million. This development aims to position the mall as the largest in Israel. The launch event was themed around a special version of the TV show "The Golden Cage" and was supported by a NIS 5 million marketing campaign, including outdoor advertising, TV commercials, and extensive digital activity.
The opening ceremony attracted numerous social media stars and influencers, including Miran Buzaglo, who is leading the launch campaign, alongside On Refaeli, Daniel Peretz, Yochi Apolion, Lia Noga, Dvir Solomon, Lir Oz, Shahar Mana, Tomer Talias, and Yarden Haddad. The public can also participate in the "Golden Cage" experience from November 8 to 12. Customers who spend NIS 500 or more on the new floor will be invited into the "cage" to select a prize.
The new 12,000 square meter floor houses dozens of stores from leading brands and chains, including Victoria's Secret, Adidas, Itay Brands, and Shopra, enhancing the mall's fashion and leisure offerings. The Golden Mall already hosts hundreds of businesses and retail chains, featuring international fashion giants like Zara Group (including Pull & Bear, Bershka, and Stradivarius), H&M, and Mango, alongside Israeli brands such as Castro, Renoir, and Fox Group. It also includes large branches of pharmacy, cosmetics, footwear, electronics, and home goods stores, as well as leisure areas and a culinary boulevard with cafes and fast-food restaurants.
This expansion aligns with the history of the long-standing commercial center, originally named after the city's famous golden sand dunes. Founded by brothers Moshe and Yigal Gindi, the Golden Mall first opened in September 1993. Initially covering 12,000 square meters with about 100 stores, it has undergone several major expansions over the years, most notably in 2011, which increased its area to over 100,000 square meters. The current addition continues to expand its operations and solidify its status as a major shopping and entertainment hub in the Gush Dan region.