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IceCulture

Beloved South Tel Aviv Vendor Levana Zoharim Closes Shop After 25 Years

Translated & summarized from Ice by baba

Business

Hebrew · 1 newsroom

Levana Gaugman, known as "Levana Zoharim," is closing her business in South Tel Aviv's historic market after 25 years. She announced the closure in a TikTok video, citing personal dreams and a need for her own time as reasons. Gaugman, who gained fame on "Big Brother Israel," is offering a 50% discount on all inventory as she departs.

The story in 5 lines · by baba

  • Levana Zoharim is closing her business in South Tel Aviv after 25 years.
  • The closure was announced by owner Levana Gaugman via a TikTok video.
  • Gaugman cited personal dreams and a need for her own time as reasons for closing.
  • She gained wider fame as a runner-up on "Big Brother Israel."
  • A 50% off sale is being held on all store inventory.

Levana Gaugman, known to many as "Levana Zoharim," has announced the permanent closure of her business after 25 years of operation in the historic wholesale market of South Tel Aviv. Gaugman, who became a beloved and recognizable figure in the bustling market, shared the news in a TikTok video, marking the end of an era for the local institution.

Gaugman, who built her business from scratch without financial assistance, gained wider public recognition as a prominent contestant in the fifth season of "Big Brother Israel," where she finished as the runner-up. She expressed gratitude to her customers, stating she would never forget their support over the years.

In her video, Gaugman explained that the decision to close was for personal reasons, emphasizing that it was a positive step. "I've achieved everything I wanted, but I've reached a point in life where I must fulfill some personal dreams and need my own air," she stated. She plans to take time for herself, pursue personal goals, and hinted at future surprises for her followers.

To commemorate the closure, Gaugman announced a 50% off sale on all store inventory. She concluded her announcement with an emotional farewell, thanking her customers for 25 wonderful years and asking for their well wishes for her future endeavors.

IceOther · Tel Aviv

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