Keshet Digital Appoints Tamar Reshef-Bezalel to Lead +12
Translated & summarized from Ice by baba
Tamar Reshef-Bezalel has been appointed the new VP & General Manager of Keshet Digital's +12 streaming application, succeeding Lior Yaniv. Reshef-Bezalel has extensive experience in technology and business development. The +12 app, launched in 2022, offers live and VOD content from Keshet 12. This appointment follows a structural reorganization of Keshet five years ago.
The story in 6 lines · by baba
- Tamar Reshef-Bezalel appointed VP & General Manager of Keshet Digital's +12 app.
- Reshef-Bezalel brings over 20 years of experience in technology, advertising, and investment.
- She replaces Lior Yaniv, who is leaving after a decade with Keshet.
- +12 is Keshet 12's free streaming application offering live and VOD content.
- Keshet underwent a structural change five years ago, creating a dedicated Channel 12 management.
- Neta Livneh is the Chief Editor of Keshet Digital, overseeing content platforms.
Keshet Digital has appointed Tamar Reshef-Bezalel as the new VP & General Manager of +12, the company's BVOD application. Reshef-Bezalel brings over two decades of experience in technology, advertising, business development, and investment to the role. Her previous positions include CEO of Adler Brands, VP of Business Development at Adler Chomsky, where she established and managed the group's investment arm in advertising and technology startups. She also served as the Business Operations Manager in Israel for Datorama, VP of Strategy at Verbit, and COO and Marketing VP at cnvrg.io. More recently, she held various roles at Fiverr, including COO of togetherr, and advised Ask-AI and the venture capital fund Remagine Ventures. She currently also serves as a director at Negev Ceramics.
Reshef-Bezalel will succeed Lior Yaniv, who announced her departure after a decade with Keshet to pursue an independent path. Yaniv joined Keshet Digital in 2016, serving as senior editor and content manager before becoming VP Content and a management member for the past five years. Prior to Keshet, she held senior editorial positions in journalism, including at Globes and in the relaunch of "At" magazine.
+12 is Keshet 12's free streaming application, launched in 2022 to replace makoTV, offering live broadcasts with CatchUp and StartOver features, alongside an extensive VOD library of Keshet content. This move aligns with the strategy of major global broadcasters like FOX, NBC, Channel 4, and ITV, which also operate streaming apps leveraging their linear content brands. Keshet underwent a structural change five years ago, establishing a dedicated management for Channel 12 as an independent unit within the group, alongside Keshet Digital, Keshet International, and the commercial division. Uri Rosen is the CEO of Keshet Digital, and Neta Livneh was appointed Chief Editor of Keshet Digital in April, overseeing content across platforms like mako, V1, and +12.