Tadiran Summarizes Summer 2026: Smart AC Usage and User Habits Revealed

As the season shifts to winter time, Tadiran has released data from its MY TADIRAN operating system and a survey of 526 customers, summarizing the summer of 2026. The preferred temperature dropped by one degree Celsius, from 24 to 23 degrees, while peak usage time remained 10 PM, consistent with the previous summer, with approximately 73,460 activations in July and August, accounting for 7.5% of total activations.

A significant change was observed in the smart Shabbat clock feature, which schedules the air conditioner according to Shabbat times in the user's residential area. In the summer of 2025, one in four users utilized this feature, while in the summer of 2026, its adoption surged to 64%, with nearly two out of every three users now employing it. Within a year, the Shabbat clock transformed from a novel feature into a widely used tool among MY TADIRAN users.

The overall activity on the system increased fivefold, with nearly one million air conditioner activations in July and August, compared to approximately 200,000 in the summer of 2025. The number of users grew 2.6 times, and the average number of activations per user nearly doubled.

One-third of users utilized the Energy Dashboard to monitor electricity consumption, and over a third of survey respondents indicated that electricity costs influence their usage patterns. Tel Aviv-Yafo led in activations with over 418,000, followed by Rishon LeZion. Jerusalem climbed from fifth to third place, Haifa entered the top five at fourth, and Petah Tikva dropped out of the leading cities.

Regarding in-home behavior, 72% of respondents stated they personally set the temperature, yet 74% admitted that someone else in the household changed it at least once, and they subsequently reset it without informing the other person. Summer habits extend beyond temperature debates: 56% of respondents sleep with the air conditioner on all night along with a blanket or duvet, 41% turned on their AC before arriving home to cool the house, and about 35% confessed to leaving the AC running when they were not in the room or after leaving the house. A notable 58% agreed with the statement, "If I'm hot, the AC turns on without a second thought."

Nofar Mamrud, VP of Marketing and Digital at Tadiran Group, commented, "This past summer illustrates how technology becomes an integral part of daily life by addressing a real need. MY TADIRAN was developed in Israel as an operating system for the home climate, and it continues to evolve based on the needs and usage habits of the Israeli public. The smart Shabbat clock, now used by nearly two out of three users, is a prime example. For us, a quality and reliable air conditioner is the foundation, but the customer value no longer stops at the product itself. We aim to provide a complete and ongoing air conditioning experience, connecting smart control, adaptation to household needs, energy management, and service that continues to support the customer even after installation."

The MY TADIRAN data covers July 1 to August 31, 2026, reflecting the activity of system users exclusively.