Couple Turns Common Question Into Card Game to Deepen Relationships
Translated & summarized from Kan News by baba
Natanel and his wife created "Kartishich," a card game designed to spark deep conversations, after facing repetitive questions about not having children. The game, featuring 92 topics, aims to help couples and families explore their thoughts and feelings. The business is participating in Google's "Shopping IL" initiative, which supports around 3,000 Israeli businesses. Google's CEO in Israel believes AI is empowering small businesses.
The story in 5 lines · by baba
- Couple created "Kartishich" card game to encourage deep conversations after facing questions about not having children.
- The game "Kartishich" features 92 topics to help couples and families explore perceptions, feelings, and dreams.
- Natanel Weiss, co-owner of Kartishich, recently recovered from injuries sustained during over 600 days of reserve duty.
- Approximately 3,000 Israeli businesses, including Kartishich, are participating in Google's "Shopping IL" event.
- Google Israel CEO Barak Regev believes AI is empowering small businesses and enhancing search capabilities.
Natanel and his wife, after waiting six and a half years for their first child, grew tired of the repetitive question, "What can you talk about? Don't you even have children?" This common query, often posed to couples without children, inspired them to create "Kartishich," a card game designed to foster deeper conversations. Launched eight years ago from their home in Tal Menashe, in the northern Samaria region, the game features 92 topics, including gifts, finances, and household responsibilities. The aim is for couples, or families with children aged 12 and up, to explore their perceptions, feelings, aspirations, and dreams related to each subject.
Weiss, who recently completed over 600 days of reserve duty during which he was injured and is now recovering, sees the game as a valuable tool for connection. He suggests it can provide material for 92 dates, preventing awkward silences. The business has seen significant growth in the past three years.
"Kartishich" is among approximately 3,000 Israeli businesses participating in Google's annual "Shopping IL" initiative, now in its 13th year. According to Barak Regev, Vice President of Google and CEO of Google Israel, 16% of participating businesses are located in the north and south of the country, with a similar percentage established in the last three years, and one-third producing goods within Israel. Regev highlighted that many businesses consider the initiative a "lifeline."
Regev also expressed optimism about the role of artificial intelligence in supporting small businesses, stating that AI provides them with "superpowers." Google has trained 1,500 businesses in using these tools over the past year. He dismissed concerns about chatbots replacing search engines, asserting that Google search remains strong due to boundless human curiosity. The article also notes upcoming shopping events like Chinese Singles' Day, Black Friday, and Cyber Monday, advising consumers to research original prices and avoid impulse purchases.