Neorur Group Invests NIS 15 Million in Expanding Restaurant Brands
Translated & summarized from Ice by baba
The Neorur Group is investing approximately NIS 15 million to open seven new branches for its restaurant brands, including Sushi Bazel, Chuka, and Lucky Chicken, across Israel. The expansion aims to reach new cities and regions, with new locations planned in Modi'in, Eilat, Jerusalem, Ashdod, Kiryat Ono, and Be'er Yaakov. Owner Nir Me'atuk highlighted the move as part of the group's long-term growth strategy to develop existing brands and enter new markets.
The story in 5 lines · by baba
- Neorur Group invests NIS 15 million to open seven new restaurant branches across Israel.
- Expansion includes Sushi Bazel, Chuka, and Lucky Chicken brands in cities like Modi'in, Eilat, and Ashdod.
- Nir Me'atuk, owner of Neorur Group, calls the investment part of a long-term growth strategy.
- New branches will open in Modi'in, Eilat, Jerusalem, Ashdod, Kiryat Ono, and Be'er Yaakov.
- Lucky Chicken's expansion follows Neorur Group's partnership established in March 2026.
The Neorur Group, owned by businessman Nir Me'atuk, is launching a significant expansion, investing approximately NIS 15 million to broaden its food brands and open seven new branches across Israel. The expansion will encompass its sushi, chicken, and Asian noodle brands, aiming to reach new cities and regions.
Sushi Bazel is set to open its third branch in Modi'in, adding to its existing locations in Tel Aviv and Netanya. Meanwhile, the Chuka noodle chain plans to open two new branches in Eilat and the Beit Hanina neighborhood of Jerusalem, increasing its current footprint of 21 branches.
Lucky Chicken, a fried chicken chain in which Neorur became a partner in March, is also part of the expansion. Following the opening of a new branch in Be'er Yaakov, three more are planned for Ashdod, Kiryat Ono, and Modi'in. Neorur's partnership in Lucky Chicken, alongside co-founders Raz Rozales and Shalev Nachman, was established in March 2026, valuing the chain at NIS 10 million at the time.
Nir Me'atuk stated that the investment is part of Neorur's long-term growth strategy, focusing on developing existing brands and entering new geographical areas. The group manages various food brands, including Chuka, Wok to Walk, China Town, Lucky Chicken, and Sushi Bazel, as well as Chef Yossi Shitrit's restaurant Berta, specializing in the 'Fast Casual' sector.
Me'atuk emphasized the potential to reach new audiences and strengthen their brands in these new locations. The expansion plan includes new sites in Ashdod, Kiryat Ono, Modi'in, Be'er Yaakov, Eilat, and Beit Hanina, complementing their existing nationwide presence.