Israeli Fashion Brand ATA Celebrates Decade with New Pop-Up Store
Translated & summarized from Ice by baba
Israeli fashion brand ATA has opened a new pop-up store at BIG FASHION Glilot to celebrate its tenth anniversary since relaunch. The store, open until November 21, offers discounts, a 100 shekel sale on select items, and a free tote bag with purchase. Customers can also enter a raffle for a 1,500 shekel gift card by engaging on Instagram. The brand was revived in 2016 by businessman Shahar Segal and designer Yael Shenberger.
The story in 5 lines · by baba
- ATA fashion brand opens pop-up store at BIG FASHION Glilot until November 21.
- Store offers 25% off new collection and 100 shekel sale on select items.
- Customers receive a free branded tote bag with any purchase.
- Raffle for a 1,500 shekel gift card is available via Instagram engagement.
- The brand celebrates ten years since its revival by Shahar Segal and Yael Shenberger.
Israeli fashion brand ATA is celebrating its tenth anniversary since its relaunch with a new pop-up store at the BIG FASHION Glilot complex. The temporary store, which opened on November 1 and will operate until November 21, features special promotions and a raffle for a shopping voucher worth thousands of shekels.
According to the brand's official Instagram, the pop-up offers a 25% discount on the new collection and a special sale where all items are priced at a uniform 100 shekels. Available items include tracksuits, sweatshirts, dresses, button-down shirts, and swimwear. Customers making a purchase will also receive a free branded ATA tote bag, regardless of the purchase amount.
A significant new feature for customers is the store's weekend operating hours, including Saturdays. The Glilot store is open Sunday to Thursday from 9:30 AM to 10:00 PM, Fridays from 10:00 AM to 3:00 PM, and Saturdays from 10:00 AM to 11:00 PM.
In addition to discounts, ATA is holding a raffle for a 1,500 shekel gift card. To enter, participants must follow ATA's Instagram, share the brand's reel to their story, and tag two friends in the comments. A new winner will be announced every Friday at 12:00 PM.
This pop-up is part of ATA's ten-year anniversary celebrations. The original ATA was founded in the 1930s and was a symbol of Israel's textile industry until its closure in the 1980s. Businessman Shahar Segal and designer Yael Shenberger revived the brand in 2016, blending its heritage with contemporary fashion. The pop-up store is located on the upper level of BIG FASHION Glilot and will be open for three weeks.