ICR Appoints Gil Gurvitz as New Vice President of Marketing
Translated & summarized from Calcalist by baba
ICR Israel Canada Ram Megurim has appointed Gil Gurvitz as its new Vice President of Marketing. Gurvitz, with 20 years of real estate experience, previously worked at Azorim and Acro Real Estate. He will lead marketing strategies and branding for ICR's projects. CEO Dalia Rabib stated Gurvitz's experience is a significant asset for the growing company.
The story in 5 lines · by baba
- Gil Gurvitz appointed Vice President of Marketing at ICR Israel Canada Ram Megurim.
- Gurvitz has 20 years of experience in real estate, including senior roles at Azorim and Acro.
- He previously led marketing for projects contributing to 2.5 billion shekels in annual sales at Azorim.
- Gurvitz also advised Israeli real estate firms in New York and studied AI Marketing at Cornell.
- ICR CEO Dalia Rabib highlighted Gurvitz's strategic experience and market understanding as key assets.
ICR Israel Canada Ram Megurim has announced the appointment of Gil Gurvitz as its new Vice President of Marketing. Gurvitz brings approximately 20 years of experience in the real estate sector, both domestically and internationally, having previously held senior positions at Azorim and Acro Real Estate.
In his new role, Gurvitz will oversee ICR's marketing and branding operations, develop marketing strategies, and manage the branding of the company's ongoing projects. His career includes two decades at Azorim, where he served as Vice President of Marketing and Sales for six years. During his tenure, he led marketing and branding efforts for numerous projects, including Exchange in Ramat Gan and Herzliya Hills, contributing to annual sales reaching approximately 2.5 billion shekels.
He later joined Acro Real Estate as Vice President of Marketing and Customer Experience, a position he held until the company's merger with Israel Canada. Gurvitz also spent two years in New York, advising Israeli real estate and PropTech firms, and completed advanced studies in AI Marketing at Cornell University.
Dalia Rabib, CEO of ICR Israel Canada Ram Megurim, expressed enthusiasm for Gurvitz's addition to the leadership team, highlighting his proven strategic and professional experience, deep understanding of the Israeli housing market, and knowledge of global trends. She stated that his diverse capabilities and extensive experience in leading top-tier projects are a significant asset for ICR, which is undergoing substantial growth.
Gurvitz commented on his appointment, expressing his pleasure in joining ICR, a company known for its high standards in quality, planning, and innovation in the residential sector. He aims to contribute to the company's continued growth and strengthen its position as a leading residential brand in Israel, focusing on creating residential complexes with unique identities that offer exceptional living experiences.
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