Space Fitness Chain Expands, Raising Prices on Budget Memberships
Translated & summarized from Ice by baba
The Space fitness chain is expanding its national presence, with its 40th branch opening soon. However, the company is also raising prices for its budget NIS 99 monthly memberships to NIS 149 for some long-term members due to rising operational costs. This price increase aligns with the pricing of new branches and competitor offerings. The chain plans further expansion and is also diversifying into upscale fitness and leisure facilities.
The story in 5 lines · by baba
- Space fitness chain is raising its NIS 99 monthly membership price to NIS 149 for some members.
- The company is opening its 39th and 40th branches in Ashdod and Ness Ziona.
- Rising operational costs for salaries, rent, and energy are cited as reasons for the price hike.
- New Space branches have already been launched at the higher NIS 149 price point.
- Space plans to reach 47 branches by 2027 and is diversifying into upscale fitness and leisure.
The Space fitness chain, founded by Chaim Frankel in 2008, is expanding with its 40th branch expected to open this month. The chain, which launched its low-cost "Space FIX" brand in 2016 with a NIS 99 monthly membership, is now increasing prices for some of its long-term subscribers.
Members of the FIX track in Givatayim were informed that their monthly fee will rise from NIS 99 to NIS 149 in December, an annual increase of NIS 600. Frankel explained that the NIS 99 price had been maintained in some branches since 2015, while costs for salaries, rent, maintenance, and energy have significantly increased. He noted that all new branches opened in the last three years were already priced at NIS 149.
The chain is investing approximately NIS 7 million in a new 2,000-square-meter, two-story club in Ashdod, equipped with GYM80 machines. This will be the 39th branch, with the 40th slated to open in Ness Ziona in November. Space plans to open seven more clubs by 2027, reaching a total of 47 branches.
Competitors in the budget fitness sector offer similar pricing structures. Icon Fitness has plans starting around NIS 159 per year with a one-year commitment, and a NIS 99 option limited to morning hours. Profit offered a NIS 119 plan for off-peak hours. These prices may vary by branch and promotions, and often require checking registration fees, commitments, and entry restrictions.
Beyond the Space brand, Frankel's group is also diversifying into country clubs and operates the Gold's Gym brand in Israel, targeting a more upscale clientele. In November 2025, a collaboration was announced with Azrieli Group to launch a country club in Ashkelon, involving an investment of about NIS 8 million, aiming to attract families and local communities with leisure services alongside fitness.
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