Challenge Airlines Taps Leibovich Firm for Israeli PR
Translated & summarized from Ice by baba
Challenge Airlines Israel has appointed Leibovich, Media & Strategy to handle its public relations and strategic communications in Israel. The Israeli cargo airline, part of the global Challenge Group, aims to bolster its market position. The group, which employs 220 in Israel, saw a 22% increase in cargo volume in 2025, handling nearly 99,000 tons.
The story in 5 lines · by baba
- Challenge Airlines Israel selected Leibovich, Media & Strategy for PR and strategic consulting.
- The airline is a key player in maintaining Israel's logistical and air continuity.
- Challenge Group employs 1,300 people globally, with 220 in Israel.
- Cargo volume at Ben Gurion Airport increased by 22% to nearly 99,000 tons in 2025.
- Challenge Airlines Israel holds 35.5% of the cargo aircraft market share at Ben Gurion Airport.
Challenge Airlines Israel, the Israeli cargo airline and part of the international Challenge Group, has selected Leibovich, Media & Strategy to manage its public relations, communications, and strategic consulting in Israel. The boutique firm, Leibovich, Media & Strategy, specializes in PR, media consulting, strategy, and crisis management, serving leading companies across various sectors including transportation, aviation, technology, and more.
Challenge Airlines Israel is the Israeli arm of Challenge Group, a global aviation and logistics entity operating wide-body cargo aircraft and integrated logistics solutions. The group connects Israel with key economic and logistics hubs in Europe, North America, and Asia, including China, Hong Kong, and India.
Yaniv Leibovich, founder and CEO of Leibovich, Media & Strategy, expressed gratitude for the trust placed in his firm, highlighting Challenge Airlines Israel's significant role in the Israeli economy and its commitment to maintaining the country's logistical and air continuity, especially during complex times. He stated his firm is pleased to support the airline's communication strategy and strengthen its position in Israel.
Beyond its regular commercial operations for importers and exporters, Challenge Airlines Israel plays a crucial role in ensuring Israel's logistical and air continuity, particularly during emergencies when air cargo capacity to and from the country is significantly reduced. During such periods, the company works to maintain Israel's air supply chain and transport essential cargo like food, medicine, and medical equipment.
Challenge Group employs approximately 1,300 people globally, with about 220 based in Israel at its Shoham offices and Ben Gurion Airport. The group has major operational centers in Israel, Belgium, and Malta, managing aviation capabilities, cargo terminals, ground services, and land transport solutions worldwide. The group's operations in Israel are experiencing growth, with Challenge Airlines Israel transporting 98,981 tons of cargo at Ben Gurion Airport in 2025, an increase from 81,312 tons in 2024, representing a 22% rise and securing approximately 35.5% of the cargo aircraft market share at the airport.