Israel Entertainment Group Launches Two New Content Platforms
Translated & summarized from Ice by baba
The "Israel Entertainment" group has launched two new digital content pages: "Israel Beauty," focusing on fashion and lifestyle, and "Israel L'tov," highlighting positive stories from Israeli society. These additions expand the group's digital presence beyond entertainment, aiming to reach diverse audiences with original content. The expansion follows a recent acquisition by Merit Capital, led by Assaf Rappaport, which secured a 60% stake in the company.
The story in 6 lines · by baba
- Israel Entertainment group launched "Israel Beauty" and "Israel L'tov" pages.
- "Israel Beauty" will focus on fashion and lifestyle content.
- "Israel L'tov" will showcase positive stories and initiatives from Israeli society.
- The expansion is part of a strategy to broaden the group's digital content offerings.
- Merit Capital acquired a 60% stake in Israel Entertainment in July.
- David Anolik serves as the CEO of the group.
The "Israel Entertainment" group, boasting over 4 million followers, is expanding its digital operations with the launch of two new content pages. "Israel Beauty" will focus on fashion and beauty trends, timed to precede Israel Fashion Week, and will feature content from well-known influencers and creators. This page has been in development for months, promising original content, exclusive formats, video segments, interviews, and a new design aesthetic. Noam Boaron will serve as the social media manager for "Israel Beauty."
The second new page, "Israel L'tov" (Israel for Good), set to launch in November, will highlight positive stories from Israeli society. It aims to showcase inspiring initiatives, good deeds, charities, and small businesses, bringing attention to positive actions and individuals making a difference. Tamar Mor will manage the "Israel L'tov" page as its social media manager.
These new platforms will join the group's existing portfolio, which includes "Israel Business," "Israel Office," "Israel Sport," "Israel Music," "Israel Cooking," and "Israel Shorts." This expansion is part of "Israel Entertainment's" strategy to solidify its position as a broad digital content hub beyond its traditional entertainment focus. The group aims to provide information, news, and original content across various fields, emphasizing speed, reliability, and innovation.
Emily Makov, the group's chief content editor, stated that expanding the content pages aligns with their vision to create diverse, original, and relevant content for wide audiences, identifying new opportunities in digital content and aiming to innovate with new formats and high-quality content. CEO David Anolik added that the group is continuously expanding its operations and developing new content avenues to reach more audiences and deepen its digital presence, with further innovation and technology initiatives planned.
In July, Merit Capital, led by tech entrepreneur Assaf Rappaport, acquired a controlling 60% stake in "Israel Entertainment" for approximately 80 million shekels. The founding brothers, David and Shlomo Saar, continue to manage the company's operations independently. David Anolik was appointed CEO in July 2026, succeeding Idan Elrom.