Meta Launches Hebrew-Speaking AI Chatbot in Israel with WhatsApp Integration

Meta has introduced Meta AI, its artificial intelligence chatbot, to the Israeli market with full support for the Hebrew language. The service is accessible via the website meta.ai and through dedicated apps for Android and iOS devices. Meta AI aims to compete with established AI tools such as ChatGPT, Gemini, and Claude by enabling users to communicate naturally in Hebrew, receive assistance with daily tasks, learn new topics, consult on ideas, and perform various actions using the company's AI technology.

The rollout includes plans to integrate Meta AI into WhatsApp, although this feature is currently being released gradually and is not yet available to all users. This launch expands Meta's presence beyond its social media platforms and apps, marking a strategic move to embed AI capabilities into everyday user experiences.

Coinciding with this launch, Meta has also announced a phased transition on WhatsApp from phone number-based identification to unique usernames. Users will soon be able to select distinctive usernames linked to their accounts, enhancing personalization and accessibility. Meta's efforts reflect its goal to make AI services a seamless part of its popular applications, including WhatsApp, Instagram, and Facebook.