Meta Launches Hebrew-Speaking AI Assistant Meta AI in Israel

Meta has expanded its artificial intelligence operations by launching Meta AI in Israel, offering users access to the company's personal assistant in Hebrew. Available through the dedicated Meta AI app, the meta.ai website, and WhatsApp, this launch marks Israel as one of the countries where the assistant supports the local language, enabling natural Hebrew conversations.

Meta AI is designed to assist with a wide range of daily tasks, including answering questions, providing recommendations, and helping with various chores. Users can also generate images from text descriptions, edit existing photos using AI tools, and utilize multi-modal capabilities that allow sending images to the assistant for context-based responses, not limited to text alone.

Examples of potential uses include photographing refrigerator contents to get recipe ideas, sending screenshots for instant explanations, planning international trips via WhatsApp chats, and creating personal images, collages, or GIFs. The assistant can also aid in learning new topics, generating content ideas, and resolving disputes or questions during conversations.

Meta AI is accessible on iOS and Android through its dedicated app, on mobile and desktop versions of meta.ai, and integrated into WhatsApp. It is powered by Muse Spark, Meta's new multi-modal reasoning model capable of handling complex tasks, including scientific and mathematical queries, by processing text and images simultaneously.

Meta emphasizes that Meta AI's responses draw from content, recommendations, and interactions across its platforms, Instagram, Facebook, and Threads, beyond just internet search results. This Israeli launch is part of Meta's broader initiative to develop a personal AI assistant aligned with its vision of "personal superintelligence."