Major Israeli Companies Launch "Go Vote" Initiative to Boost Election Turnout
Translated & summarized from Walla by baba
Major Israeli companies have launched the "Go Vote" initiative to encourage citizens to vote in the upcoming elections. Companies like Haifa Group, Pelephone, and yes are adding "Go Vote" to their logos and, in Pelephone's case, changing network names on phones. The campaign aims to remind people to exercise their democratic right without offering commercial incentives. More businesses are expected to join the effort.
The story in 5 lines · by baba
- Major Israeli companies launched the "Go Vote" initiative to boost election turnout.
- Participating firms include Haifa Group, Pelephone, and yes.
- The campaign adds a "Go Vote" message to company logos and social media.
- Pelephone also displayed voting reminders on customers' phone screens.
- The initiative aims to encourage democratic participation without commercial offers.
Several prominent Israeli companies have launched a joint initiative called "Go Vote" to encourage citizens to participate in the upcoming elections. Recognizing the critical nature of the vote, these businesses are joining political parties in their efforts to increase voter turnout. Instead of offering discounts or promotions, the companies are adding a simple "Go Vote" message to their social media logos. Among the participants are Haifa Group, Mashbir, Academic College of Tel Aviv-Jaffa, Pelephone, and yes. Pelephone was among the first to implement the campaign, going beyond just altering its logo. The mobile carrier also changed the name of its cellular network displayed on customers' phone screens to directly urge them to vote. Other organizations, including ERCG, owned by Prof. Asher Balas, and Dabby Communications, along with additional major financial institutions and companies, are expected to join the initiative throughout the day.