Japanese Burger Joint OSU Relocates to New, Potentially Cursed, Tel Aviv Location
Translated & summarized from Walla by baba
Japanese burger restaurant OSU, owned by brothers Shi and Eyal Kitzes, is relocating from its Tel Aviv location near Dizengoff Center to a new spot at King George and Ben Zion streets. The new location, historically known for business failures, is undergoing renovations and is expected to open by November 2026 with an expanded menu and seating. The move aims to increase capacity and offer more Japanese cuisine options.
The story in 5 lines · by baba
- Japanese burger restaurant OSU is relocating to a new Tel Aviv location.
- The new location is at the historically "cursed" corner of King George and Ben Zion streets.
- The restaurant is owned by brothers Shi and Eyal Kitzes.
- The new OSU is expected to open by the end of November 2026.
- The move will allow for a larger space and an expanded Japanese-inspired menu.
The popular Japanese burger restaurant OSU, owned by brothers Shi and Eyal Kitzes, is set to close its current location near Dizengoff Center in Tel Aviv and move to a new, more challenging spot. The brothers, previously known for their legendary "The Bun" restaurant, are relocating OSU to the corner of King George and Ben Zion streets, an intersection historically considered "cursed" due to numerous food businesses failing there rapidly. The previous occupant, "Marlen" burger joint, lasted only a few months, following other short-lived eateries.
OSU's new location is undergoing extensive renovations and is slated to open by the end of November 2026. The move aims to accommodate a larger space, allowing for a more comfortable seating area and an enriched menu. The expanded menu is expected to feature more Japanese cuisine and potentially a comeback of their popular "Krage Pergit" (fried chicken thigh nuggets).
The original OSU is celebrated for its signature "smash" burger, featuring a thick patty pressed in tradition, served on a soft bun with Japanese pickles, black garlic mayo, and melted cheddar cheese. Their Togarashi-seasoned fries are also a highly recommended side dish. The relocation is anticipated to be a significant boost for the area, offering a compelling culinary destination for locals and visitors.