Maskit Unveils Urban Heritage Collection on Tel Aviv Overpass
Translated & summarized from Walla by baba
Israeli fashion house Maskit launched its "URBAN HERITAGE" Fall-Winter 2026/7 collection on Tel Aviv's Judith Bridge, overlooking the Ayalon Highway. The show featured 30 models and 30 looks, blending traditional craft with modern urban style. Designer Sharon Tal aimed to integrate the show with the city, creating an experience that merged fashion, architecture, and urban life. The collection highlights contemporary tailoring and gender-fluid elements, with standout pieces like tailored suits and reimagined desert coats.
The story in 5 lines · by baba
- Maskit presented its "URBAN HERITAGE" Fall-Winter 2026/7 collection on Tel Aviv's Judith Bridge.
- The show featured 30 models and 30 looks, blending traditional craft with modern urban style.
- Designer Sharon Tal aimed to integrate the show with the city, merging fashion and urban life.
- The collection emphasizes modern urban tailoring and gender-fluid elements.
- Standout pieces included tailored suits and reimagined iconic desert coats.
Israeli fashion house Maskit presented its new "URBAN HERITAGE" Fall-Winter 2026/7 collection on the Judith Bridge over the Ayalon Highway in Tel Aviv. The show featured 30 models showcasing 30 looks, with the panoramic city view and the bustling traffic below serving as a backdrop.
The "URBAN HERITAGE" collection blends traditional craftsmanship with contemporary style, emphasizing modern urban tailoring, gender-fluid elements, layered textures, and a mix of casual and evening wear. Standout pieces included tailored suits with intricate detailing, ensembles adorned with decorative elements, and reimagined versions of Maskit's iconic desert coat. Velvet and lace items on rich fabrics were prominent, as were couture pieces with elaborate embroidery.
Designer Sharon Tal aimed to integrate the fashion show with the urban environment, stating, "For me, a fashion show is much more than clothes. It's an opportunity to tell a story, create an experience, and excite." She emphasized the importance of taking Maskit beyond its usual setting into the city, making Tel Aviv an integral part of the display. Tal focused on creating a strong, empowering feminine silhouette with defined waists and shoulders, balancing softness with structure.
The beauty concept, executed by Gili Algabli, combined feminine power and timeless elegance inspired by old Hollywood glamour with a modern twist. This included soft, shiny hair parted to the side and rich burgundy lips, complementing the collection's winter color palette of burgundy, earth tones, and black. Following the show, attendees, including models and owner Sharon Tal, celebrated at "WINE HOUSE by Yaffo Tel Aviv," owned by Chef Haim Cohen, who was also present.