Israeli Fashion Brand ZUCKER Revives Vintage T-Shirts with New Collection
Translated & summarized from Walla by baba
Israeli fashion brand ZUCKER is launching "SOMETHING BORROWED," a new collection of vintage T-shirts sourced from Europe. Designer Einav Zucker individually selects each unique, pre-worn shirt, providing details on its origin and estimated production year. The collection, based on the concept of giving new life to existing garments, launches October 21st with prices set at 350 shekels per shirt.
The story in 5 lines · by baba
- Israeli fashion brand ZUCKER launches "SOMETHING BORROWED" vintage T-shirt collection.
- The collection features pre-worn T-shirts collected by designer Einav Zucker across Europe.
- Each vintage shirt is individually selected, numbered, and includes details on its origin.
- The concept emphasizes giving new life to existing garments with unique history.
- The collection launches October 21st, with shirts priced at 350 shekels each.
Israeli fashion brand ZUCKER is launching a new category called "SOMETHING BORROWED," featuring vintage T-shirts collected by designer Einav Zucker across Europe. In contrast to the rapid cycle of modern fashion production, this collection focuses on pre-worn items, each individually selected, numbered, and accompanied by details about its origin and estimated year of production.
The concept behind "SOMETHING BORROWED" is encapsulated by the phrase "This piece has lived before," emphasizing the idea of giving new life to existing garments rather than creating new ones. The collection highlights unique pieces with character and history that cannot be identically replicated.
The "SOMETHING BORROWED" collection is set to launch on Wednesday, October 21, starting at 1:00 PM. It will be available on the ZUCKER brand's website and at their fitting room. Each vintage T-shirt will be priced at 350 shekels.
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