Paula Rosenberg Returns to Israeli TV After Three-Year Absence
Translated & summarized from Ice by baba
Paula Rosenberg has returned to Israeli television after a three-year absence, launching a new daily show on Kan 11 called "After the Double." The program will cover the reality competition "Double on the Money." PR executive Rani Rahav welcomed her back. Rosenberg and her husband moved to Cyprus after the October 7th attacks, facing public criticism, but have since built a new life abroad while maintaining digital engagement with their Israeli audience.
The story in 6 lines · by baba
- Paula Rosenberg returned to Israeli television on Thursday after a three-year absence.
- She will host a new daily show on Kan 11 called "After the Double."
- The show will focus on the reality competition "Double on the Money."
- PR executive Rani Rahav welcomed Rosenberg back to the screen.
- Rosenberg and her husband moved to Cyprus after the October 7th attacks.
- The couple faced criticism for relocating during the war but have continued digital work abroad.
Paula Rosenberg made a surprising return to Israeli television on Thursday, three years after her last appearance on the local broadcast schedule. Rosenberg has joined the public broadcasting service, Kan 11, to host a new daily show titled "After the Double." The program will accompany the reality competition "Double on the Money," airing every Thursday.
PR executive Rani Rahav welcomed Rosenberg back to the screen, writing on Instagram, "Paula, Paula, you were missed on screen! Welcome back." The new show "After the Double" will feature Rosenberg analyzing the dynamics, strategies, and behind-the-scenes events of the "Double on the Money" reality show. Despite her life primarily remaining abroad, Rosenberg's return to mainstream television suggests her place in Israeli broadcasting is still secure.
This marks a significant comeback for Rosenberg since the conclusion of her long-running morning show on Channel 12. For nearly a decade, Paula and her husband Leon Rosenberg were a prominent fixture on commercial television, with their daily morning and lifestyle program on Keshet 12 becoming a focal point for discussions on nutrition, health, relationships, and more.
However, the events of October 7, 2023, drastically altered their circumstances. Following the outbreak of the "Swords of Iron" war, the broadcast schedule shifted to an emergency news format, leading to the cancellation of their morning show. Shortly thereafter, the couple decided to move with their two daughters to Cyprus. This relocation sparked considerable backlash on social media, with accusations of "abandonment" during a difficult time for the country and harsh criticism.
Rosenberg addressed the criticism, speaking openly about mental health, the anxieties of the early war days, and the right of every family to make decisions about their safety and future. Since moving, the couple has established a new life in Cyprus, engaging in extensive digital activities, hosting podcasts, health workshops, and Zoom lectures while maintaining contact with their Israeli audience. Leon has focused on music production and real estate, while Paula has continued to build her profile as a content creator and expert in nutrition and lifestyle.