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Ongoing Story· Day 3

Supermarket Chain Osher Ad Sells Adidas Sneakers at Unprecedented Low Price

2 developments

Israel HayomEconomy

Supermarket Chain Osher Ad Sells Adidas Sneakers for Bargain Price

Translated & summarized from Israel Hayom by baba

Center-rightCharged tone

Hebrew · Sole source

Osher Ad, an Israeli supermarket chain, is now selling Adidas sneakers for 99.90 shekels, a price described as a bargain. The shoes are available through parallel import and are being sold in select branches across Israel. The chain also offers Ecco men's dress shoes for 199.90 shekels. This expansion into non-food items, including Lego, continues the company's strategy of offering branded goods at low prices.

The story in 5 lines · by baba

  • Osher Ad supermarket chain is selling Adidas sneakers for 99.90 shekels.
  • The shoes are available through parallel import channels.
  • Adidas sneakers will be sold in seven specific Osher Ad branches.
  • Ecco men's dress shoes are also offered for 199.90 shekels.
  • The chain recently began selling Lego sets as well.

The Israeli supermarket chain Osher Ad has begun selling Adidas sneakers for 99.90 shekels (approximately $27 USD) per pair. The discounted footwear includes Adidas Tokyo Baby sneakers, imported through parallel import channels, as well as Messi and F50 model children's indoor soccer shoes, all at the same price. This move marks an expansion beyond food products for the discount retailer, which recently started selling Lego sets. The Adidas shoes will not be available in all branches but will be sold in specific locations including Rishon Lezion, Kiryat Ono, Talpiot, Kfar Saba, Ad Halom, Afula, and Lod. Additionally, Osher Ad is offering Ecco brand men's dress shoes for 199.90 shekels (approximately $54 USD) at its Givat Shaul, Bnei Brak, Ashdod, Beit Shemesh, and Shagrer branches. Given the significantly low price for Adidas shoes, the chain anticipates rapid sell-outs.

Israel HayomRight · Tel Aviv

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