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IceCulture

Gal Gvberam's Pink Hair Highlights Breast Cancer Awareness at Fashion Launch

Translated & summarized from Ice by baba

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Hebrew · Sole source

Gal Gvberam, Nine West's ambassador in Israel, debuted pink hair at a fashion launch in Tel Aviv to raise breast cancer awareness, a cause close to her heart due to her family's history. Her mother and two aunts have battled the disease, with early detection credited for her mother's recovery. Gvberam has a long-standing tradition of dyeing her hair pink in October to support the cause, using her public profile to promote early detection and awareness.

The story in 5 lines · by baba

  • Gal Gvberam launched pink hair at a Nine West event to raise breast cancer awareness.
  • Her mother recovered from breast cancer due to early detection, inspiring Gvberam's advocacy.
  • Two of Gvberam's aunts also had breast cancer, one of whom passed away.
  • Gvberam has a tradition of dyeing her hair pink every October since 2018.
  • She was recently appointed ambassador for Nine West Israel for a campaign valued at NIS 550,000.

Network star, actress, and model Gal Gvberam made a striking appearance at the winter collection launch for fashion brand Nine West in Tel Aviv, sporting a noticeable change: pink hair. Gvberam, who serves as the brand's ambassador in Israel, revealed that the bold hair color choice was inspired by her family's personal battle with cancer. She explained to attendees that the pink hue, associated with breast cancer awareness month, holds deep personal meaning because her mother previously battled and recovered from breast cancer thanks to early detection. Gvberam stated, "My mother previously had breast cancer, so the subject is close to my heart. She recovered thanks to early detection and I decided to take action."

This isn't the first time Gvberam has embraced pink hair for a cause. As a 17-year-old in 2018, she mentioned dyeing her hair pink every October, a tradition she began two years prior. At that time, she and her mother, Mira Gvberam, appeared on Niv Rasquin's morning show after a joint photo raising awareness for the disease went viral.

The Gvberam family's history with breast cancer is extensive. Gal Gvberam previously shared that in addition to her mother, two aunts also faced the disease. Her aunt Michelle passed away a few years after being diagnosed at age 25, while her aunt Esther, Mira's twin sister, was diagnosed at 40 and recovered. Due to this family history, the women in the family consistently undergo regular screenings, which led to Mira's diagnosis.

Gvberam has consistently used her public platform to advocate for breast cancer awareness and the importance of early detection. In 2021, she walked in a special fashion show with breast cancer survivors, an event focused on recovery and returning to daily life. Recently, Gvberam was chosen as the ambassador for Nine West Israel for their fall-winter campaign, an initiative reportedly valued at approximately NIS 550,000. Actor Gil Zaguri also joined the campaign. While this new collaboration places Gvberam in the fashion spotlight, her pink hair serves as a reminder of her ongoing personal message about breast cancer awareness and early detection.

IceOther · Tel Aviv

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