Diplomat to Raise NIS 250 Million in Bonds to Double Brand Sales

By מערכת ice

Translated & summarized from Ice by baba

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Hebrew · 2 newsrooms covering

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Diplomat Holdings, a leading Israeli consumer goods company, plans to raise NIS 250 million via bond issuance to fund a new logistics center and double its own brand sales by 2030. The company will also begin distributing Camel and Winston cigarettes in January, expecting NIS 440 million in annual revenue. Diplomat is also relocating its headquarters to Ne'emi Park in 2028.

The story in 6 lines · by baba

Diplomat Holdings plans to raise NIS 250 million through bond issuance.
The company aims to double its own brand sales from 13% to 30% by 2030.
Diplomat will begin distributing Camel and Winston cigarette brands in Israel in January.
Funds will also support the construction of a new logistics center.
Diplomat's headquarters will move to Ne'emi Park in 2028.
The company is owned by the Weiman and Mandel families.

Editorial illustration generated by baba News, not a photograph of the event.

Diplomat Holdings, a major Israeli importer, marketer, and distributor of fast-moving consumer goods, announced its intention to raise NIS 250 million through bond issuance. The company, established in 1963 and publicly traded since 2021, aims to double the sales of its owned brands by 2030. This move follows a NIS 300 million IPO five years ago.

The funds will support the construction of a new logistics center and increase the sales contribution of Diplomat's own brands, such as Starkist tuna, Dorot, and All-In, from the current 13% to 30% of total group sales within three years. This strategic shift is projected to grow sales of these brands from approximately NIS 460 million to NIS 1.1 billion.

Additionally, Diplomat is preparing to distribute Camel and Winston cigarette brands in Israel starting this January, anticipating annual revenue of NIS 440 million before excise taxes. The company has begun recruiting distributors and acquiring specialized vehicles for this new venture.

In related news, Diplomat recently signed a lease for its new headquarters at Ne'emi Park near the Masubim interchange, adjacent to a metro station. The company will occupy about 5,000 square meters of office space and ample parking, with over 300 employees expected to relocate there in 2028. The 10-year lease includes an option for an additional five years.

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