Emma Elfi Joins Maya Key in Major Fashion Campaign
Translated & summarized from Ice by baba
Actress Emma Elfi will earn hundreds of thousands of shekels in a new campaign for the fashion brand Twentyfourseven, joining influencers Maya Key, Ben Sultan, and Omri Levy. Filming begins Monday for the Black Friday promotion, a significant commercial move for the 23-year-old. This follows her previous campaigns with PayBox and Style Aromatherapy, solidifying her presence in advertising.
The story in 5 lines · by baba
- Actress Emma Elfi will earn hundreds of thousands of shekels from a new Twentyfourseven fashion campaign.
- Elfi will film alongside Maya Key, Ben Sultan, and Omri Levy for the Black Friday promotion.
- This is Elfi's third major commercial campaign of the year.
- She previously partnered with her father Guri Elfi for PayBox and the hair brand Style Aromatherapy.
- The campaign targets a young demographic, leveraging Elfi's social media presence and acting career.
Emma Elfi, a 23-year-old actress, is set to become a prominent figure in advertising, joining the roster of ambassadors for the fashion brand Twentyfourseven. Reports indicate she will earn hundreds of thousands of shekels from this new campaign. Elfi is scheduled to begin filming on Monday alongside Maya Key, Ben Sultan, and Omri Levy for the brand's upcoming Black Friday promotion. This move places her among a group of well-known young personalities in Israeli social media and pop culture, reflecting the brand's strategy to leverage influencers with significant followings on Instagram and TikTok.
This marks Elfi's third major commercial campaign this year. In March, she partnered with her father, Guri Elfi, for the PayBox campaign, signaling her broader entry into the advertising world. During the summer, she also participated in activities for the hair brand Style Aromatherapy. The current fashion campaign, with a contract estimated in the hundreds of thousands of shekels, follows a period of significant career growth for Elfi, boosted by her roles on screen, notably as Yuli in the series "My Nephew Benz." She has also cultivated a large social media following, making her attractive to brands targeting younger consumers.
The choice of Twentyfourseven is strategic, as the brand primarily targets a young demographic. Elfi's background in both television and digital content aligns perfectly with the campaign's intended audience. The campaign is slated to launch ahead of Black Friday at the end of November, a crucial sales period for the fashion industry. This collaboration represents an expansion of Twentyfourseven's celebrity endorsements and a significant step in Elfi's commercial career, which is increasingly complementing her acting work.