Fattal Hotel Chain Unveils Ambitious Expansion Plan in Israel
Translated & summarized from Ice by baba
Fattal Hotel Group is launching an aggressive expansion in Israel, planning to open 12 new hotels by 2030, adding over 2,000 rooms. The chain is also investing in renovations of existing properties. The strategy includes launching two distinct hotel collections, Fattal Limited Edition for luxury and Fattal Colors for urban boutique experiences. The company, already a major international player, reaffirmed its commitment to Israeli tourism despite recent industry challenges.
The story in 5 lines · by baba
- Fattal Hotel Group will open 12 new hotels in Israel by 2030, adding over 2,000 rooms.
- The expansion includes significant investment in renovations and new hotel developments across Israel.
- The chain is introducing two new collections: Fattal Limited Edition for luxury and Fattal Colors for urban boutique hotels.
- David Fattal highlighted the group's international success and continued dedication to the Israeli market.
- The company operates 64 hotels in Israel and 332 hotels globally, with a presence in 22 countries.
Fattal Hotel Group has announced a significant expansion strategy for its operations in Israel, including the opening of 12 new hotels by 2030. The announcement was made at an event held at the group's new hotel, THE YACHT, in Herzliya.
Despite challenges in the tourism sector, the chain is investing hundreds of millions of shekels in renovating existing properties and developing new ones. The 12 new hotels will add over 2,000 rooms to the Israeli market. Notable upcoming projects include a new hotel in Eilat, a NYX hotel with a water park in the Dead Sea, and the luxury Platinum hotel in Tel Aviv.
David Fattal, the group's founder, highlighted its international success, noting 87 hotels in 17 European cities, and emphasized the continued commitment to the Israeli market. The company is restructuring its offerings into two distinct collections: Fattal Limited Edition, focusing on luxury hotels where the hotel itself is the destination, and Fattal Colors, comprising urban boutique hotels that integrate guests with the city's culture.
Maya Shalo, VP of Marketing and Sales, explained that these collections cater to different guest preferences, whether seeking an immersive hotel experience or a vacation centered around exploring the city. The Fattal Colors collection, for instance, emphasizes local culinary experiences and neighborhood integration.
Co-CEOs Nadav and Assaf Fattal reiterated the company's commitment to Israeli tourism, citing continued investment despite difficult years. Assaf Fattal also stressed the importance of human capital, stating that staff are key to creating memorable guest experiences. Founded in 1998, Fattal Group currently operates 332 hotels globally, with 64 in Israel.
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