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IceGeneral

Influencer Maya Wertheimer Recounts Terrifying Building Collapse in Tel Aviv

Translated & summarized from Ice by baba

BusinessCharged tone

Hebrew · Sole source

Israeli social media influencer Maya Wertheimer narrowly escaped a building collapse in Tel Aviv on Wednesday, describing the terrifying experience on Instagram. She reported that the building was under renovation and thankfully, no one was injured. Wertheimer, who is pregnant with her third child, shared a dramatic photo of the scene and reflected on the fragility of life. Her family is known for its significant wealth derived from the successful "Iscar" company.

The story in 5 lines · by baba

  • Social media influencer Maya Wertheimer witnessed a building collapse in Tel Aviv on Wednesday.
  • Wertheimer stated the building was under renovation and reported no casualties.
  • She described the event as "scary" and "fragile" in an Instagram post.
  • Wertheimer is pregnant with her third child and is married to Assaf Zamir.
  • Her family is prominent due to the success of the "Iscar" company.

Social media influencer Maya Wertheimer described a frightening experience on Wednesday morning when a building collapsed suddenly near her in Tel Aviv. Wertheimer, who is known for sharing her personal life unfiltered with her hundreds of thousands of followers, posted a dramatic image on her Instagram Stories showing the rubble of the building, emergency services, and onlookers.

She wrote on the image, "A building just collapsed right in front of me," and added, "It was scary." Wertheimer, who is pregnant with her third child, quickly reassured her concerned followers that the building was under renovation and unoccupied, stating, "But it was under renovation and without people, and currently, thank God, there are no casualties." She concluded the post with a poignant message: "And look how fragile everything is."

The incident occurred while Wertheimer's life typically balances glamorous campaigns, demanding motherhood, and humorous posts. She is the granddaughter of the late industrialist Stef Wertheimer and is married to Assaf Zamir, a former Israeli Consul in New York. The couple has two young children, Asia and Noah.

The article also touches on Wertheimer's recent candid sharing about the challenges of progressive parenting with her elder daughter, Asia, and her own moments of frustration and exhaustion, attributing some of it to her current pregnancy. Her family's significant wealth stems from the success of her late grandfather and father in building the "Iscar" cutting tool company into a global empire, which was eventually sold to Warren Buffett's Berkshire Hathaway for billions.

IceOther · Tel Aviv

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