Wire

Sign in to baba News

One account across the web, iPhone and Android — your subscription follows it.

or use an email code

Search stories

Type at least two characters. Results come from every newsroom baba reads.

↑↓ to move · ↵ to open · esc to close

Sign in to baba News

Sign in to keep asking. News Plus removes the daily limit.

or use an email code

IceCulture

Sofia Named Europe's Top City Break Destination for Israelis

Translated & summarized from Ice by baba

BusinessCharged tone

Hebrew · 2 newsrooms covering

Sofia, Bulgaria, has been ranked Europe's top city break destination for 2027, a designation that has significantly boosted its popularity among Israeli travelers. The city is seen as a safe and affordable alternative to other European destinations, with a 50% increase in Israeli visitors reported in 2025. Affordable flights and low living costs make Sofia an attractive option, especially for the upcoming holiday season.

The story in 5 lines · by baba

  • Sofia, Bulgaria, was named Europe's top city break destination for 2027 by European Best Destinations.
  • Israeli travelers are increasingly choosing Sofia due to its perceived safety and affordability.
  • Sofia saw a 50% increase in visitors from Israel in 2025, making them a major tourist group.
  • Direct flights from Tel Aviv to Sofia are available starting from approximately $140-$160.
  • The city is undergoing a transformation into a modern urban center with a rich history and culture.

Sofia, Bulgaria, has been named the leading European city break destination for 2027 by European Best Destinations, an honor that particularly resonates with Israeli travelers. Amidst rising antisemitism and security concerns in Europe, Sofia is emerging as a safe, accessible, and welcoming tourist haven for Israelis. Bulgarian authorities have prioritized the security of Israeli visitors, with local officials openly stating that Israeli tourists are highly valued.

The city's appeal to Israelis is further enhanced by a short, approximately two-and-a-half-hour flight and remarkably affordable prices. Sofia's municipality reported a 50% increase in visitors from Israel in 2025, making Israelis one of the largest foreign tourist groups in the city. Direct flights from Tel Aviv to Sofia for the December 2026 holiday season offer competitive pricing, with Wizz Air flights starting around $140-$160, Israir around $160-$190, and Arkia and Bluebird Airways from $190-$230, with El Al and Bulgaria Air being more expensive.

Combined with some of the lowest living costs in Europe for accommodation and dining, Sofia presents a highly economical option for Israeli winter and Christmas holidays. The ranking, based on votes from over 11,000 participants, reflects Sofia's transformation from a post-Soviet metropolis into a vibrant, modern urban center. The city boasts a developing culinary scene, contemporary cafes, active nightlife, and rich historical sites like the Roman ruins at Serdika metro station and the Alexander Nevsky Cathedral.

Mayor Vasil Terziev highlighted this international recognition as a testament to hard work, bringing pride to residents and visitors alike. Other top European destinations in the ranking included Lisbon (2nd), Copenhagen (3rd), Cannes (4th), Basel (5th), Bristol (6th), Ghent (7th), Milan (8th), Calpe (9th), and Verona (10th).

IceOther · Tel Aviv

Sign in to baba News

Sign in to follow newsrooms, topics and people.

or use an email code

CultureTopic

Sign in to baba News

Sign in to follow newsrooms, topics and people.

or use an email code

Mentioned

Full coverage · 2 outlets
First: Walla · 5h ago

The same event, reported separately by each outlet. Open a few to compare what different newsrooms emphasize — and what they leave out.

Related stories · 1

Not the same event — other stories that share this one’s people, places, or theme: background, reactions, and follow-ups.

Open the Wire