Eisenkot's "Key Cities" Plan Aims to Sway Voters in Final Election Push
Translated & summarized from Israel Hayom by baba
Gadi Eisenkot's "Yashar!" party is implementing a "key cities" strategy in the final weeks before the election, targeting 40 urban centers to gain momentum. The campaign leverages Eisenkot's personal story and heritage to attract undecided voters and those from Benjamin Netanyahu's bloc. The party is also focusing on the Druze and Russian-speaking communities, aiming to become the "big party" and secure a mandate to form a government.
The story in 6 lines · by baba
- Gadi Eisenkot's "Yashar!" party is focusing on 40 "key cities" in its final election push.
- The strategy aims to attract undecided voters and those from Benjamin Netanyahu's bloc.
- Eisenkot's personal narrative and heritage are key elements of the campaign.
- The party is targeting the Druze and Russian-speaking communities for support.
- "Yashar!" aims to emerge as the "big party" to secure a mandate to form a government.
- The campaign also seeks to weaken smaller right-wing parties.
With less than two weeks until the election, Gadi Eisenkot's "Yashar!" party is intensifying its campaign strategy, focusing on "key cities" to gain momentum. The party has identified 40 critical cities, including Nahariya, Afula, Ariel, Rishon LeZion, and Eilat, where significant shifts in support could lead to a national victory. The strategy mirrors that of US presidential campaigns, targeting swing voters rather than solely relying on the party's base.
Eisenkot's campaign is leveraging his personal narrative as a former IDF Chief of Staff and bereaved father, his Mizrahi-Moroccan heritage, and his connection to tradition to attract voters from Benjamin Netanyahu's bloc. Eisenkot is personally visiting these cities, with party list members assigned to manage local campaign headquarters. The party believes there are approximately three mandates worth of undecided voters who could alter the election's outcome.
The "Yashar!" party is also targeting specific demographics, including the Druze community, highlighting its unique position with a prominent Druze candidate. They are also focusing on the Russian-speaking sector, competing with Netanyahu, Liberman, and Bennett, and have hired Liberman's former campaign manager. The campaign aims to appeal to new immigrants from Russia and Ukraine who will be voting for the first time.
Furthermore, the party emphasizes the diversity of religious Zionist figures within its ranks, with eight such candidates in the top 20. They are not concerned about potential defections, unlike some other parties. Eisenkot's strategy also includes positioning his party as the "big party," assuming the "change bloc" is secure and no other party will fall below the electoral threshold. This approach aims to present a clear victory over the Likud to President Herzog, potentially influencing Netanyahu's post-election decisions and allowing Eisenkot to form a government quickly.
This "big party" campaign also seeks to undermine smaller right-wing parties, potentially causing voters to shift to Likud and preventing parties like Ofer Winter's "Amcha Israel" and Yoaz Hendel and Yaron Zelekha's "Miluimnikim-Heklalit" from crossing the electoral threshold, as well as impacting Benny Gantz's chances.
Mentioned
